1、分类号： 单位代码：10727 密 级： 学 号：2023204 西安体育学院 体 育 硕 士 学 位 论 文 西安市羽毛球爱好者消费现状的调查研究 The investigation of the consumption condition of badminton enthusiasts in Xian 学位申请人： 马振朋 指导教师： 罗普磷教授 专业领域： 运动训练 申请人单位： 西安体育学院 研究方向： 羽毛球 论文提交日期：2023 年 3 月 学位授予单位：西安体育学院 2023 年 3 月学位论文独创性声明本人呈交的学位论文是在导师指导下进行的研究工作及取得的研究成果。据我所知
2、，除文中已经注明引用的内容外，本论文不包含错误!未找到引用源。其他个人已经发表或撰写过的研究成果。对本文的研究工作做出重要奉献的个人和集体，均已在文中做了明确说明并表示谢意。论文 日期：学位论文版权使用授权书本人完全了解学校有关保存、使用学位论文的规定，同意学校对本人递交的学位论文保存并向国家有关部门或机构送交论文的复印件和电子版，允许在校内和与学校有协议的部门公布论文并被查阅和借阅。本人授权西安体育学院可以将本学位论文的全部或局部内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。论文 日期：导师：西安市羽毛球爱好者消费现状的调查研究西安是我国西部的经济文化中
3、心，也是西部大开发的重要城市，一直以来西安经济开展一直保持平稳较快的增长，根据西安市政府最新发布数据，2023 年全年，全市 GDP 超过 3864 亿元，比上年增长 13.8%，居民收入持续增加。经济的开展使西安市居民的消费观念、消费结构也发生了很大的变化，文化、娱乐和教育等在居民生活中占据着越来越重要的地位，体育消费需求的水平也逐渐成为评价西安市居民生活质量的一个重要指标。近 10 年西安市羽毛球健身活动出现了前所未有的生机，成为了群众热门项目，羽毛球场馆迅速增加，场地设施不断改善，群众参与程度不断提高。从而成为西安市体育文化的一局部,对西安市体育经济市场产生了很大的影响。当前社会经济条件
4、下，对西安市羽毛球爱好者消费的现状进行调查分析，对更加深入的研究西安市羽毛球消费和促进羽毛球运动的开展有重要意义。 本文通过文献资料法、访谈法、问卷调查法、数理统计法和逻辑分析法等研究方法，调查分析当前西安市羽毛球爱好者消费现状，主要包括对羽毛球爱好者的消费结构、消费动机及消费行为特征等方面因素进行分析和研究。 研究结果说明 (l)西安市羽毛球动爱好者中男性较多，约为女性的一倍，年龄阶段主要在30-50 岁之间；文化层次主要以大学和研究生居多；职业结构中公务员、企业人员和自由职业者占大多数；羽毛球爱好者中坚持时间在二年以上居多；锻炼组织形式是与朋友和球友一起进行为主；每周锻炼频度以 2 次以上
5、为主；每次锻炼时间以 1-2 小时为主。 (2)西安市羽毛球爱好者消费每月用于羽毛球消费金额大多集中在 100-300元，所占比例为 70%。而西安市羽毛球消费者平均月工资大多在 3000-5000 元。羽毛球爱好者每月用于羽毛球消费占工资比例不高，大局部在 5%左右。说明西安市羽毛球消爱好者费者羽毛球消费还处于较低水平，且以实物消费比例较大。 (3)西安市羽毛球爱好者消费动机呈现多样性，如健身健美需求、兴趣爱好、娱乐、人际交往等。其中健身健美需求为西安市羽毛球消费者参与羽毛球运动的首要动机。说明以健身为目的的羽毛球消费观念己被广阔羽毛球爱好者所认可。 (4)影响西安市羽毛球爱好者消费现状的因
6、素有消费结构、动机、行为特征、主管部门重视程度、全民健身、场馆管理水平等内外部因素。 5文章最后对提高西安市羽毛球消费水平、改善消费结构提出了相关意见和建议。包括强羽毛球优势群体的普及推广，增强群众运动参与意识、改良羽毛球场馆软件配备、改良羽毛球场馆硬件设施、加快羽毛球运动市场运作，增强自身效益功能等正确引导羽毛球爱好者合理利用闲暇时间。 I 西安市羽毛球爱好者消费现状的调查研究关键词：羽毛球消费；消费结构；消费动机；爱好者 II 西安市羽毛球爱好者消费现状的调查研究Abstract Xian is the economy and culture center in the western o
7、f our country, and itsalso a city which is an important part of the Development of Western China. The development of Xians economy has been maintaining fast and steady growth.According to the latest data released by Xian government, the GDP of the city hasexceeded 386.4 billion in 2023 which increas
8、ed by 13.8 percent compared to the lastyear, and the incomes of the citizens increase continuously. The development of the economy brought great changes in the sense of consumption of the citizens and theconsumption structure. Culture, entertainment and education occupy an increasingly important sta
9、tus in the life of the citizens, and the standard of the consumptiondemand of sports became an important index to evaluate the quality of living. In 10years, unprecedented vitality appear in badminton fitness activities which becomes a popular sports of the public. Badminton gyms spring up rapidly,
10、and the facilities are improved continuously which lead to the increasing of peoples participation. Thus, it becomes a part of the sports culture of Xian which affects greatly the sports economic market in Xian. The paper will investigates and analyzes the consumption conditionof the badminton enthu
11、siasts under the current social and economic condition whichhas great significance in the further study of badminton consumption and the development of badminton sports. The paper will investigates and analyzes the consumption condition of the badminton enthusiasts through the methods of literature,
12、 questionnaire, interview andmathematical statistics and so on. The research mainly includes the analysis and study of the consumption structure, the motivation and the behavior characteristics ofbadminton enthusiasts. The result of study is as following: 1Xians badminton enthusiasts are mainly youn
13、g and middle-aged people,and men double than women. These people are mostly college education, and they are mainly company staff, civil servant and professional worker and keep on practicingfor more than 2 years. They often practice with friends and teammates more than twice weekly with exercise tim
14、e one to two hours every time. 2The badminton consumption per month of badminton enthusiasts is amongone to three hundred which takes the proportion of 70 percent, while their average incomes monthly are mostly in the range of three thousand to five thousand.The percentage on badminton consumption takes 5 percent or so which takes a small proportion of wages
