1、PRINTING AND DIGITAL MEDIA TECHNOLOGY STUDY Tol.223 No.2 2023.04印刷与数字媒体技术研究 2023年第2期（总第223期）RESEARCH PAPERS研究论文收稿日期：2022-06-10 修回日期：2022-08-11 *为通讯作者项目来源：国家新闻出版署“智能与绿色柔版印刷”重点实验室招标课题(No.KLIGFP-02)本文引用格式：MA Li.Research on Design of Interactive Interface of Intangible Cultural Heritage APP J.Printing a
2、nd Digital Media Technology Study，2023，(2)：65-72.Research on Design of Interactive Interface of Intangible Cultural Heritage APPMA Li*(Department of Printing and Packaging Engineering,Shanghai Publishing and Printing College,Shanghai 200093,China)Abstract In this study,the problems and user experien
3、ce of intangible cultural heritage APPs were analyzed.Then,the interaction elements and levels of APP design were determined by questionnaire method,and the combination scheme was constructed by orthogonal experimental method.The design of the interactive interface of an intangible cultural heritage
4、 APP were studied by conjoint analysis method.Finally,the case of the Dunhuang culture APP was shared.This study will enable the designers to better understand the users preferences for the interactive interface of intangible cultural heritage APPs,improve the user experience and adhesiveness,so as
5、to achieve the purpose of spreading intangible cultural heritage,and provide design ideas for similar APPs interface design.Key words Conjoint analysis method;Intangible cultural heritage;APP interactive interface design;User preference非物质文化遗产APP交互界面设计研究马 黎*（上海出版印刷高等专科学校 印刷包装工程系，上海 200093）摘要 本研究首先分析
6、了非物质文化遗产APP存在的问题和用户体验感，采用问卷调查法确定了APP设计的交互要素及层次，并利用正交实验法构建了组合方案，采用联合分析方法研究了非物质文化遗产APP交互界面的设计。最后，分享了敦煌文化APP的设计案例。本研究使设计师更好地了解用户对非遗APP交互界面的偏好，提高用户体验和用户黏性，从而达到传播非遗的目的，并为同类APP界面设计提供设计思路。关键词 联合分析法；非物质文化遗产；APP交互界面设计；用户偏好度中图分类号 TP311文献标识码 A文章编号 2097-2474(2023)02-65-08DOI 10.19370/10-1886/ts.2023.02.0082023年
7、2期印刷与数字媒体技术研究（正文拼版）2023-3-22.indd 652023年2期印刷与数字媒体技术研究（正文拼版）2023-3-22.indd 652023/3/27 16:05:412023/3/27 16:05:4166印刷与数字媒体技术研究2023年第2期（总第223期）0 IntroductionIn the context of globalization,the protection of intangible cultural heritage has become the consensus of all countries in the world1.With the
8、popularity of mobile networks,the development of technology,and the application of mobile terminals,APP has become a new carrier for spreading culture.With its high popularity and user adhesiveness,it will undoubtedly become a new platform for the dissemination and application of intangible cultural
9、 heritage resources2.From the literature research,there are nine papers on the design research of intangible cultural heritage APPs until 2018,including four master theses and five journal papers.All of them focued on different directions to consider the design of intangible cultural heritage APPs,b
10、ut their research content lacked emphasis on the preference for the interactive interface of intangible cultural heritage APPs.The conjoint analysis method,as a statistical analysis method of data for multiple factors,can enable the designers to better understand the users preferences for interactiv
11、e interfaces of intangible cultural heritage APPs,enhance user experience and improve user adhesiveness,so as to achieve the purpose of spreading intangible cultural heritage and provide design ideas for similar APPs interface design.1 Research StatusWith the rapid development of information technol
12、ogy in China,smartphones,mobile terminals,etc.have become the main ways for people to receive information in daily life,and mobile APPs have also become the main way to spread intangible culture.The intangible cultural heritage is spread by APPs platform.APPs provide a new path of expansion,and impr
13、ove the dissemination effect of intangible cultural heritage.For users,comprehensive information reception is particularly important in intangible cultural heritage APPs.As the main communication platform of Chinas intangible cultural heritage,the intangible cultural heritage APPs is still in the de
14、velopment stage.Through questionnaires and literature research,we can find that the main problems of intangible cultural heritage APPs are as follows:the users audience range is small,the audience group is small,and the interactive experience is poor.Some intangible cultural heritage APPs attach pap
15、er information content to the APP software,which only changes the carrier of intangible cultural heritage,and the users do not achieve the immersive and interesting experience effect.The interface design is relatively simple,and most of intangible cultural heritage APPs are mainly displayed by pictu
16、res and texts,with monotonous color matching and lack of diversity of expression forms,which easily leads to visual fatigue of the users.There are few additional functions,and the functional modules in the existing intangible cultural heritage APPs are relatively single.The lack of functions reduces the interest and user adhesiveness of the APPs and fails to realize the functional value of intangible cultural heritage APP.Therefore,there is still much room for the development of intangible cultu
