1、2019ESSENTIAL FACTSAbout the Computer and Video Game IndustryThe Entertainment Software Association(ESA)released 2019 Essential Facts About the Computer and Video Game Industry in May,2019.Ipsos conducted the annual research for the ESA.The study is the most in-depth and targeted survey of its kind,
2、gathering data from more than 4,000 Americans about their video game playing habits and attitudes.The 2019 Essential Facts also includes data provided by the Entertainment Software Rating Board(ESRB)and The NPD Group.Foreword 3 At-A-Glance 5Average Gamer 6Social&Lifestyle 9Parents of Gamers 10Househ
3、olds with Children 13Who Plays 15Purchasing 20ESA Partners 22ESA Members 23Table of Contents2018 was a record-breaking year for our industry,with total video game sales exceeding$43.4 billion.Over 164 million adults in the United States play video games,and three-quarters of all Americans have at le
4、ast one gamer in their household.Its now more important than ever to understand who Americas video game players really are and whats driving them.Thats why Im thrilled to share the 2019 Essential Facts About the Computer and Video Game Industry.For the first time,we at the Entertainment Software Ass
5、ociation have taken a comprehensive look at the individual Americans who enjoy video games and their lifestyles in order to better understand their profiles and interests.The resulting data speaks for itself.Video game players represent a diverse cross-section of the American population spanning eve
6、ry age,gender,and ethnicity.They live healthy lives,are civically engaged,and are socially active.More than three-quarters report that video games provide them with mental stimulation(79%)as well as relaxation and stress relief(78%).The role of video games in the American family is also changing:nea
7、rly three-quarters(74%)of parents believe video games can be educational for their children,and more than half(57%)enjoy playing games with their child at least weekly.The 2019 Essential Facts simply illustrates what we in the industry already know to be true:we are living in the golden age of video
8、 games,and video game players are thriving.Stan Pierre-Louis,Chief Executive Officer,Entertainment Software AssociationForeword3 ESA ESSENTIAL FACTS 201965%33 of American adults play video gamesThe average age of a gamer isyears old4 ESA ESSENTIAL FACTS 2019At-A-Glanceof parents pay attention to the
9、 games their child playsof Americans have at least one gamer in their household90%75%of gamers are certain they will vote in the next presidential election59%GamersAverage AmericansGamers are more likely toGamers arehave a creative hobby (drawing,singing,writing,etc.)play a musical instrument 56%32%
10、49%27%46%54%femalemale5 ESA ESSENTIAL FACTS 2019Average Gamer52%79%78%Gamers feel that video game play has a positive impact on their livesMost popular game genresof gamers say games provide mental stimulationof gamers say games provide relaxation and stress reliefof gamers are college educated65%of
11、 American adults play video games60%52%49%The most common devices used for video game play among adult gamersSmartphonePersonal computerDedicated game consoleActionShooterCasual71%53%47%6 ESA ESSENTIAL FACTS 201954%46%3432of gamers are femaleAverage age for womenAverage age for menof gamers are male
12、 Overall average age of gamers is 33 They have been playing for 14 years on average7 ESA ESSENTIAL FACTS 20194.8 3.5hours a week played with others onlinehours a week played with others in person63%play with othersWhen it comes to adult gamersAdult gamers spend8 ESA ESSENTIAL FACTS 2019Social&Lifest
13、yle56%32%2.74.1.832%17%6.8hrs 49%27%2.5 3.9.7 27%13%7hrs Gamers are more likely toGamers are just as likely toGamers get the same amount of sleep at night have a creative hobby (drawing,singing,writing,etc.)meditate regularly Take camping/hiking tripsbe vegetarianVacation internationally Exercise tr
14、ips per yearhrs/wktrips per yeartrips per yearhrs/wktrips per yearplay a musical instrument 59%52%27%31%16%Gamers are civically engagedGamers play throughout the dayPOLITICAL AFFILIATIONS GAMERS AS COMPARED TO AVERAGE AMERICANSare certain they will vote in the next presidential election after workdu
15、ring break at work/schoolwhile waiting for appointmentsduring a commuteIndependentsOtherDemocratRepublican18%12%37%33%GamersAverage Americans9 ESA ESSENTIAL FACTS 2019Parents of Gamers42%30%19%9%ESRB RATING DATAreceivedreceivedreceivedreceivedOf the 2,768 physical and downloadable console games assi
16、gned ratings by the ESRB in 2018:98%of them are confident that ratings are accurate87%of parents are aware of ESRB ratings49%40%38%34%34%26%23%20%Playing Computer&Video GamesBrowsing the internetStreaming TV ShowsParticipating in social mediaWatching TV(Live)Watching TV (Pre-recorded)Watching TV (On
17、-Demand)Going to the MoviesParents limit the amount of time spent on the following activities90%77%of parents pay attention to the games their child playsof parents regularly use the ESRB ratings10 ESA ESSENTIAL FACTS 201957%74%of parents play games with their child at least weekly of parents believ
18、e video games are educationalAmong parents of gamers11 ESA ESSENTIAL FACTS 201970%of families have a child who plays video games12 ESA ESSENTIAL FACTS 2019Households with ChildrenWhen it comes to households,75%21%of Americans have at least one gamer in their householdof gamers are under 1818%40%21%3
19、6-4918-3550+of the most frequent purchasers of console,PC,and mobile games in gamer households are adults87%91%of parents require permission for new game purchasesAverage age of most frequent game purchasers for383733PCSmartphoneConsole13 ESA ESSENTIAL FACTS 2019Male Millennial GamersAGES:18-34 FAVO
20、RITE GENRES:Action,Shooters&Sports GamesFAVORITE GAMES:God of War,Madden NFL and FortniteFemale Millennial GamersAGES:18-34 FAVORITE GENRES:Casual&Action GamesFAVORITE GAMES:Candy Crush,Assassins Creed,Tomb RaiderMillennial Gamers (18-34)14 ESA ESSENTIAL FACTS 2019FAVORITE GAMES:FAVORITE GAMES:Mille
21、nnial Gamers (18-34)69%69%83%76%66%45%of male Millennial gamers most often play games on their game consoleof female Millennial gamers most often play games on their Smartphoneof male Millennial gamers have a creative hobby (drawing,painting,singing,writing)outside of video game playof female Millen
22、nial gamers have a creative hobby (drawing,painting,singing,writing)outside of video game playof male Millennial gamers most often play Action gamesof female Millennial gamers most often play Casual gamesof male Millennial gamers prefer to play with friends of female Millennial gamers prefer to play
23、 with friends 61%49%59%67%59%42%60%44%Racing games (e.g.,Need for Speed,Mario Kart)Racing games (e.g.,Need for Speed,Mario Kart)First Person Shooters (e.g.,Call of Duty,Battlefield)Party games (e.g.,Super Mario Party,Go Vacation)Sport gamesPuzzle games(e.g.,Tetris)15 ESA ESSENTIAL FACTS 2019Female G
24、en X GamersAGES:35-54 FAVORITE GENRES:Casual Games,including Puzzle and Classic ArcadesFAVORITE GAMES:Tetris&Pac-ManMale Gen X GamersAGES:35-54 FAVORITE GENRES:Sports,Racing&ShootersFAVORITE GAMES:Forza,NBA 2K,Call of DutyGen X Gamers (35-54)16 ESA ESSENTIAL FACTS 2019FAVORITE GAMES:FAVORITE GAMES:G
25、en X Gamers (35-54)70%62%81%70%48%40%of female Gen X gamers most often play games on their Smartphoneof male Gen X gamers most often play games on their Smartphonebelieve video games can be educational believe video games can be educational believe they provide mental stimulation believe they provid
26、e mental stimulation of female Gen X gamers most often play Casual gamesof male Gen X gamers most often play Casual gamesof female Gen X gamers prefer to play alone of male Gen X gamers prefer to play with friends55%55%62%62%68%68%34%43%48%52%Puzzle games(e.g.,Tetris)Racing games (e.g.,Need for Spee
27、d,Mario Kart)Classic Arcade gamesFirst Person Shooters (e.g.,Call of Duty,Battlefield)Card/Casino gamesSports games17 ESA ESSENTIAL FACTS 2019Male Boomer GamersAGES:55-64 FAVORITE GENRES:Card,Puzzle and Virtual Board GamesFAVORITE GAMES:Solitaire&ScrabbleFemale Boomer GamersAGES:55-64FAVORITE GENRES
28、:Card,Puzzle&Virtual Board GamesFAVORITE GAMES:Mahjong&MonopolyBoomer Gamers (55-64)18 ESA ESSENTIAL FACTS 2019FAVORITE GAMES:FAVORITE GAMES:Boomer Gamers (55-64)66%58%78%77%65%58%of male Boomer gamers most often play games on their PCof female Boomer gamers most often play games on their Smartphone
29、of Male Boomers have been video game players for 25+yearsof Female Boomers have been video game players for 25+yearsof male Boomer gamers most often play Casual gamesof female Boomer gamers most often play Casual gamesof male Boomer gamers prefer to play alone of female Boomer gamers prefer to play
30、alone 58%59%25%22%28%27%35%45%Card/Casino gamesCard/Casino gamesVirtual Board games (e.g.,Scrabble)Virtual Board games (e.g.,Scrabble)Puzzle games(e.g.,Tetris)Puzzle games(e.g.,Tetris)19 ESA ESSENTIAL FACTS 2019 Rank Title ESRB 1 Call of Duty:Black Ops IIII Mature(M)2 Red Dead Redemption II Mature(M
31、)3 NBA 2K19 Everyone(E)4 Madden NFL 19 Everyone(E)5 Grand Theft Auto V Mature(M)6 Super Smash Bros.Ultimate Everyone 10+(E10+)7 Marvels Spider-Man Teen(T)8 Far Cry 5 Mature(M)9 God of War 2018 Mature(M)10 Monster Hunter:World Teen(T)11 Minecraft Everyone 10+(E10+)12 Tom Clancys Rainbow Six:Siege Mat
32、ure(M)13 Assassins Creed:Odyssey Mature(M)14 FIFA 19 Everyone(E)15 Mario Kart 8 Everyone(E)16 Rocket League Everyone(E)17 PlayerUnknowns Battlegrounds Teen(T)18 Battlefield V Mature(M)19 Call of Duty:WWII Mature(M)20 Super Mario Odyssey Everyone 10+(E10+)$35.8B+=$5.1B$2.4B$43.4ContentHardwareAcc&VRT
33、OTALTop 20 Best-Selling Video Games of 2018 by Units SoldPurchasingSource:The NPD Group/Retail Tracking Service/Digital Games Tracking ServiceContent17%83%Physical format salesDigital format sales201620172018$25B$30B$35B20 ESA ESSENTIAL FACTS 201949%66%63%57%48%46%29%of gamers have made a microtrans
34、action in the last yearpricequality of graphicsinteresting story/premisefamiliar from past experiencescontinuation of favorite game seriesof gamers pay a monthly subscription for a video game or game serviceGamers say the following are useful when deciding on a purchaseTop 5 influences for purchase
35、Best Selling Video Game Super Genres39%26.9%20.9%11.3%11.1%7.9%5.8%3.7%4.6%7.8%30%29%20%YouTube videosActionShooterRole PlaySportAdventureRacingStrategyAll OtherFightingUser reviews from communities or digital storefrontsProfessional reviews from online video game magazines/websitesStreaming21 ESA E
36、SSENTIAL FACTS 2019ACADEMY OF INTERACTIVE ARTS&SCIENCES|WWW.INTERACTIVE.ORGThe Academy of Interactive Arts&Sciences(AIAS)was founded in 1996 as a not-for-profit organization dedicated to the advancement and recognition of the interactive arts.The organization has more than 30,000 members consisting
37、of game developers in the United States and around the world.The mission of the AIAS is to promote and advance the worldwide interactive entertainment community;recognize outstanding achievements in the interactive arts and sciences;and host an annual awards show,the D.I.C.E.(Design,Innovate,Communi
38、cate,Entertain)Awards,to enhance awareness of the interactive art form.Other special programs and initiatives led by the AIAS also include the prestigious D.I.C.E.Summit and D.I.C.E.Europe,bringing together the top video game designers and developers from around the world and business leaders from a
39、ll major publishers to discuss the state of the industry,its trends and the future;and Into the Pixel,an exploration and celebration of the art of video games.Please visit our website at:www.interactive.orgINTERNATIONAL GAME DEVELOPERS ASSOCIATION|WWW.IGDA.ORGThe IGDA supports and empowers game deve
40、lopers around the world in achieving fulfilling and sustainable careers through connecting worldwide game developers at all stages of their careers to peers with shared interests and goals,advocating on issues that are important to the professional and personal success of game developers,and providi
41、ng educational resources for students,game developers,and game development studios that help solve game developments most difficult challenges.ENTERTAINMENT SOFTWARE RATING BOARD|WWW.ESRB.ORGThe ESRB is a non-profit,self-regulatory body that assigns age and content ratings for video games and mobile
42、 apps so parents can make informed choices.It also enforces advertising guidelines adopted by the video game industry and helps companies implement responsible online and mobile privacy practices under its Privacy Certified program.ESA FOUNDATION|WWW.ESAFOUNDATION.ORGCreated by the American entertai
43、nment software industry,the ESA Foundation works to make a positive difference in the lives of Americas youth by providing scholarships to the next generation of industry innovators and supporting charitable organizations and schools that leverage entertainment software and technology.The ESA Founda
44、tion receives its primary funding proceeds from the signature annual fundraiser Nite to Unite and other charitable initiatives.THE NPD GROUP,INC.|WWW.NPD.comNPD is the leading global provider of market information and business solutions covering brick-and-mortar,e-commerce,and emerging channels in m
45、ore than 20 industries.We combine our unique data assets with analytic solutions to help our clients measure performance,predict trends,and improve results,advising them to help drive successful growth.Practice areas include apparel,appliances,automotive,beauty,books,consumer electronics,e-commerce,
46、entertainment,fashion accessories,food consumption,foodservice,footwear,home,juvenile products,mobile,office supplies,retail,sports,technology,toys,travel retail,games,and watches/jewelry.ESA PARTNERS22 ESA ESSENTIAL FACTS 2019ESA members505 GamesActivision Blizzard,Inc.BANDAI NAMCO Entertainment Am
47、erica,Inc.Bethesda Softworks,LLCBungie,Inc.Capcom U.S.A.,Inc.Deep SilverDisney Electronic Arts,Inc.Epic Games,Inc.Focus Home InteractiveGearbox Publishing,LLCGungHo Online Entertainment America,Inc.Intellivision Entertainment,LLCKalypso Media GroupKonami Digital Entertainment,Inc.Legends of Learning
48、Magic Leap,Inc.Microsoft CorporationNatsume,Inc.NCSOFTNEXON America,Inc.Nintendo of America Inc.NVIDIA CorporationParacosma,Inc.Phosphor StudiosRebellion Developments,LtdRiot GamesSega of AmericaSix Foot LLCSony Interactive Entertainment,Inc.Square Enix,Ltd.Take-Two Interactive Software,Inc.Tencent
49、AmericaTHQ NordicUbisoft,Inc.Warner Bros.Interactive Entertainment,Inc.Wizards of the CoastXSEED Games23 ESA ESSENTIAL FACTS 2019www.theESA.comE3 theESAESA_Foundation ESRBRatingsESA offers a wide range of services to interactive entertainment software companies,including:conducting business and cons
50、umer research;providing legal and policy analysis and advocacy on First Amendment,intellectual property,and technology/e-commerce issues;managing a global content protection program;owning and operating E3;and representing video game industry interests before federal and state governments.To learn m
