1、DIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET,SOCIAL MEDIA,MOBILE,AND ECOMMERCE USE ACROSS THE REGIONPART 2:EAST23COUNTRIES INCLUDED IN EACH OCEANIA REPORTAUSTRALIACHRISTMAS ISLANDCOCOSFIJIGUAMKIRIBATIMARSHALL ISLANDSMICRONESIANEW CALEDONIANORFOLK ISLANDNORTHERN MARIANA ISLANDSPALAUPAPUA
2、 NEW GUINEASOLOMON ISLANDSVANUATUAMERICAN SAMOACOOK ISLANDSFRENCH POLYNESIANAURUNEW ZEALANDNIUESAMOATOKELAUTONGATUVALUWALLIS&FUTUNAOCEANIA PART 1:NORTH-WESTOCEANIA PART 2:SOUTH-EASTDIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET,SOCIAL MEDIA,MOBILE,AND ECOMMERCE USE ACROSS THE REGIONPART 1
3、:WESTDIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET,SOCIAL MEDIA,MOBILE,AND ECOMMERCE USE ACROSS THE REGIONPART 2:EAST1GLOBAL YEARBOOKBRUNEIDOMINICAN REP.GUYANALIBERIANEPALST KITTS&NEVISTAJIKISTANAFGHANISTANBULGARIAECUADORHAITILIBYANETHERLANDSST LUCIATANZANIAALBANIABURKINA FASOEGYPTHONDUR
4、ASLIECHTENSTEINNEW CALEDONIAST MARTINTHAILANDALGERIABURUNDIEL SALVADORHONG KONGLITHUANIANEW ZEALANDST PIERRE&MIQUELONTIMOR-LESTEAMERICAN SAMOACABO VERDEEQUATORIAL GUINEAHUNGARYLUXEMBOURGNICARAGUAST VINCENT,GRENADINESTOGOANDORRACAMBODIAERITREAICELANDMACAUNIGERSAMOATOKELAUANGOLACAMEROONESTONIAINDIATFY
5、R MACEDONIANIGERIASAN MARINOTONGAANGUILLACANADAETHIOPIAINDONESIAMADAGASCARNIUESO TOM&PRNCIPETRINIDAD&TOBAGOANTIGUA&BARBUDACAYMAN IS.FAROE IS.IRANMALAWINORFOLK IS.SAUDI ARABIATUNISIAARGENTINACENTRAL AFRICAN REP.FALKLAND IS.IRAQMALAYSIANORTHERN MARIANA IS.SENEGALTURKEYARMENIACHADFIJIIRELANDMALDIVESNOR
6、WAYSERBIATURKMENISTANARUBACHILEFINLANDISLE OF MANMALIOMANSEYCHELLESTURKS&CAICOS IS.AUSTRALIACHINAFRANCEISRAELMALTAPAKISTANSIERRA LEONETUVALUAUSTRIACHRISTMAS IS.FRENCH GUIANAITALYMARSHALL IS.PALAUSINGAPOREUGANDAAZERBAIJANCOCOS IS.FRENCH POLYNESIAJAMAICAMARTINIQUEPALESTINEST MAARTENUKRAINEBAHAMASCOLOM
7、BIAGABONJAPANMAURITANIAPANAMASLOVAKIAU.A.E.BAHRAINCOMOROSGAMBIAJERSEYMAURITIUSPAPUA NEW GUINEASLOVENIAU.K.BANGLADESHCONGO,DEM.REP.GEORGIAJORDANMAYOTTEPARAGUAYSOLOMON IS.U.S.A.BARBADOSCONGO,REP.GERMANYKAZAKHSTANMEXICOPERUSOMALIAURUGUAYBELARUSCOOK IS.GHANAKENYAMICRONESIAPHILIPPINESSOUTH AFRICAUZBEKIST
8、ANBELGIUMCOSTA RICAGIBRALTARKIRIBATIMOLDOVAPOLANDSOUTH SUDANVANUATUBELIZECTE DIVOIREGREECEKOREA,NORTHMONACOPORTUGALSPAINVENEZUELABENINCROATIAGREENLANDKOREA,SOUTHMONGOLIAPUERTO RICOSRI LANKAVIETNAMBERMUDACUBAGRENADAKOSOVOMONTENEGROQATARSUDANBRITISH VIRGIN IS.BHUTANCURAAOGUADELOUPEKUWAITMONTSERRATRUNI
9、ONSURINAMEU.S.VIRGIN IS.BOLIVIACYPRUSGUAMKYRGYZSTANMOROCCOROMANIASWAZILANDWALLIS&FUTUNABONAIRE,ST EUSTATIUS,SABACZECH REP.GUATEMALALAOSMOZAMBIQUERUSSIASWEDENWESTERN SAHARABOSNIA&HERZEGOVINADENMARKGUERNSEYLATVIAMYANMARRWANDASWITZERLANDYEMENBOTSWANADJIBOUTIGUINEALEBANONNAMIBIAST BARTHLEMYSYRIAZAMBIABR
10、AZILDOMINICAGUINEA-BISSAULESOTHONAURUST HELENATAIWANZIMBABWECLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS 5GLOBAL OVERVIEW6TOTALPOPULATIONINTERNETUSERSACTIVE SOCIALMEDIA USERSUNIQUE MOBILE USERSACTIVE MOBILESOCIAL USERSURBANISATION:PENETRATION:PENETRATION:PENETRATION:PENETRATI
11、ON:JAN2018SOURCES:POPULATION:UNITED NATIONS;U.S.CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MIDEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK;TENCENT;VKONTAKTE;KAKAO;NAVE
12、R;DING;TECHRASA;SIMILARWEB;KEPIOS ANALYSIS;MOBILE:GSMA INTELLIGENCE;GOOGLE;ERICSSON;KEPIOS ANALYSIS.NOTE:PENETRATION FIGURES ARE FOR TOTAL POPULATION(ALL AGES).DIGITAL AROUND THE WORLD IN 2018KEY STATISTICAL INDICATORS FOR THE WORLDS INTERNET,MOBILE,AND SOCIAL MEDIA USERS7.5934.0213.1965.1352.958BIL
13、LIONBILLIONBILLIONBILLIONBILLION55%53%42%68%39%7INTERNETUSERSACTIVE SOCIALMEDIA USERSUNIQUE MOBILE USERSACTIVE MOBILE SOCIAL USERSJAN2018ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORSSINCE JAN 2017SINCE JAN 2017SINCE JAN 2017SINCE JAN 2017SOURCES:POPULATION:UNITED NATIONS;U.S.CENSUS
14、BUREAU;INTERNET:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MIDEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK;TENCENT;VKONTAKTE;KAKAO;NAVER;DING;TECHRASA;SIMILARWEB;KEPIOS ANALYSIS;MOBILE:GSMA
15、INTELLIGENCE;GOOGLE;ERICSSON;KEPIOS ANALYSIS.GROWTH DATA:WE ARE SOCIAL&HOOTSUITES DIGITAL IN 2017 REPORT.+7%+13%+4%+14%+248 MILLION+362 MILLION+218 MILLION+360 MILLION8GLOBALAVERAGE:SOURCES:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MIDEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFI
16、CIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA.NOTE:PENETRATION FIGURES ARE FOR TOTAL POPULATION,REGARDLESS OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIATHECARIBBEANWESTERNEUROPESOUTHERNEUROPEW
17、ESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICAINTERNET PENETRATION BY REGIONJAN2018REGIONAL PENETRATION FIGURES,COMPARING INTERNET USERS TO TOTAL POPULATION53%88%88%61%61%48%48%68%68%94%94%90%90%77%77%74%74%49%49%39%39%12%12%27%27%51%51%65%65%50%50%36%36%57%57%58%58%69%69%9GLOBALAVERAGE:SOURCES
18、:FACEBOOK;TENCENT;VKONTAKTE;KAKAO;NAVER;DING;TECHRASA;SIMILARWEB;KEPIOS ANALYSIS.NOTE:PENETRATION FIGURES ARE FOR TOTAL POPULATION,REGARDLESS OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIATHEC
19、ARIBBEANWESTERNEUROPESOUTHERNEUROPEWESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICASOCIAL MEDIA PENETRATION BY REGIONJAN2018TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY,COMPARED TO POPULATION42%70%70%59%59%40%40%63%63%66%66%54%54%56%56%45%45%38%38%11%11%6%6%7%7%31%31%5
20、5%55%12%12%20%20%64%64%55%55%55%55%10GLOBALAVERAGE:SOURCES:GSMA INTELLIGENCE,Q4 2017.NOTE:PENETRATION FIGURES ARE FOR TOTAL POPULATION,REGARDLESS OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIA
21、THECARIBBEANWESTERNEUROPESOUTHERNEUROPEWESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICAMOBILE CONNECTIVITY BY REGIONJAN2018THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION(NOTE:NOT UNIQUE USERS)112%103%103%96%96%74%74%115%115%123%123%119%119%126%126%157%157%106%106%89%89%58%58%61%61%147%1
22、47%108%108%98%98%91%91%103%103%141%141%110%110%11ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN2018BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM,IN MILLIONSSOURCES:KEPIOS ANALYSIS;LATEST COMPANY EARNINGS RELEASES,PRESS RELEASES OR MEDIA STATEMENTS;REPORTS IN REP
23、UTABLE MEDIA;ALL AS OF JANUARY 2018.*ADVISORY:PLATFORMS IDENTIFIED BY(*)HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS,SO FIGURES MAY BE LESS RELIABLE.*NOTES:THESE PLATFORMS DO NOT PUBLISH MAU DATA.TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017,VIA SIMILARWEB.SNAPCHAT FIGURE
24、 VIA TECHCRUNCH,JUN 2017.LINKEDIN DATA VIA FORTUNE/APPTOPIA,APR 2017.SOCIAL NETWORKMESSENGER/CHAT APP/VOIPDATA CORRECT TO:27 JANUARY 20182,167 1,500 1,300 1,300 980 843 800 794 568 376 330 300 300 260 260 255 250 203 200 117 100 97 63 49 FACEBOOKYOUTUBEWHATSAPPFB MESSENGERWECHATQQINSTAGRAMTUMBLR*QZO
25、NESINA WEIBOTWITTERBAIDU TIEBA*SKYPE*LINKEDIN*VIBER*SNAPCHAT*REDDITLINEPINTERESTYYTELEGRAM*VKONTAKTEBBM*KAKAOTALK12TOP MESSENGER APPS BY COUNTRYJAN2018BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017SOURCE:SIMILARWEB,JANUARY 2018,BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEM
26、BER 2017.FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES/TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.WHATSAPP(128)FACEBOOK MESSENGER(72)VIBER(10)WECHAT(3)LINE(3)TELEGRAM(3)IMO(3)KAKAOTALK(1)HANGOUTS(1)ANDROID MESSENGER(1)NO DATA(14)13With more than 4 bil
27、lion people using the internet for an average of 6 hours each per day,digital has become an essential part of everyday life for most of us.Were using that connectivity in almost every aspect of our lives,whether its chatting with friends,playing games,researching products,tracking our health,or even
28、 finding love.As a result,brands need to evolve beyond todays siloed approach to digital,and build seamless digital integration into everything they do just as our audiences already have.Here are some tips to help with that:WE ARE SOCIALS ANALYSIS:DIGITAL IN 2018Start with what people really need an
29、d want,and not just what the technology can doFocus on creating mutual value at every opportunity,instead of simply selling more stuffMake it easy for people to buy online as soon as theyre ready,wherever they areHarness digital tools to keep the conversation going,even after you make a successful s
30、aleTo learn more about what these Digital,Social and Mobile trends mean for your brand,click here to download our Think Forward report.14HOOTSUITES PERSPECTIVE:2018 SOCIAL TRENDSThe evolution of social ROI.Its the end of the road for vanity metrics.Expect to see more organisations evolve their metri
31、cs as they look to quantify socials contribution to tangible business challenges such as lowering costs,increasing revenue,mitigating risk,and attracting talent.Mobile fuels the growth of social TV.In 2018,social networks will encourage brands to become broadcasters as mobile video and social-TV con
32、tent take the spotlight.We advise caution here as the metrics that bump the stock price of social networkssuch as mobile video viewsmight not help your organisation achieve your own business outcomes.Trust declines,while peer influence rises.From Trumps tumultuous triumph over traditional media to t
33、he fake news phenomenon,we saw a shift in media culture in 2017.Its clear were moving away from trusting traditional institutionsand moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever.Humans,meet AI.The machines have risen.And marketers
34、 have discovered they can be delightfully useful.But while marketers rush ahead with chatbots and AI-generated content,its still unclear whether customers will value these human-less engagements.The promise(and reality)of social data.From tying together analytics systems to CRM integrations,marketer
35、s underestimated the complexity of social data initiatives.Organisations must recalculate the effort and resources needed to turn social data into a trueand unifiedsource of customer insights.Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the years key social
36、 network and digital trends.11CLICK HERE TO READ DIGITAL IN 2018,OUR MAIN GLOBAL OVERVIEW REPORTDIGITAL IN 2018ESSENTIAL INSIGHTS INTO INTERNET,SOCIAL MEDIA,MOBILE,AND ECOMMERCE USE AROUND THE WORLD16IN-DEPTH COUNTRY PROFILES17AMERICAN SAMOA18TOTALPOPULATIONINTERNETUSERSACTIVE SOCIALMEDIA USERSACTIV
37、E MOBILESOCIAL USERSURBANISATION:PENETRATION:PENETRATION:PENETRATION:JAN2018MOBILECONNECTIONSvs.POPULATION:A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORSSOURCES:POPULATION:UNITED NATIONS;U.S.CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MI
38、DEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK;TENCENT;VKONTAKTE;KAKAO;NAVER;DING;TECHRASA;SIMILARWEB;KEPIOS ANALYSIS;MOBILE:GSMA INTELLIGENCE;GOOGLE;ERICSSON;KEPIOS ANALYSIS.NOTE:PENETRATION FIGURES ARE FOR TOTAL POP
39、ULATION(ALL AGES).DIGITAL IN AMERICAN SAMOA55.6624.0024.0037.0122.00THOUSANDTHOUSANDTHOUSANDTHOUSANDTHOUSAND87%43%43%66%40%19INTERNETUSERSACTIVE SOCIALMEDIA USERSMOBILE CONNECTIONSACTIVE MOBILE SOCIAL USERSSINCE JAN 2017SINCE JAN 2017SINCE JAN 2017SINCE JAN 2017JAN2018YEAR-ON-YEAR CHANGE IN KEY STAT
40、ISTICAL INDICATORSANNUAL DIGITAL GROWTHSOURCES:POPULATION:UNITED NATIONS;U.S.CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MIDEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK
41、;TENCENT;VKONTAKTE;KAKAO;NAVER;DING;TECHRASA;SIMILARWEB;KEPIOS ANALYSIS;MOBILE:GSMA INTELLIGENCE;GOOGLE;ERICSSON;KEPIOS ANALYSIS.GROWTH DATA:WE ARE SOCIAL&HOOTSUITES DIGITAL IN 2017 REPORT.+4%+4%-25%+5%+1 THOUSAND+1 THOUSAND-12 THOUSAND+1 THOUSAND20TOTALPOPULATIONFEMALEPOPULATIONMALEPOPULATIONMEDIAN
42、AGEJAN2018POPULATION&ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORSANNUAL CHANGE INPOPULATION SIZEPOPULATION LIVINGIN URBAN AREASGDP PERCAPITALITERACY(TOTAL)MALELITERACYFEMALELITERACYSOURCES:UNITED NATIONS;US CENSUS BUREAU;UNESCO;WORLD BANK,IMF;CIA WORLD FACTBOOK.55.6650.0%50.
43、0%+0.1%26.1THOUSANDYEARS OLD87%$13,00097%97%98%21TOTAL NUMBER OF ACTIVE INTERNET USERSINTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATIONTOTAL NUMBER OF ACTIVE MOBILE INTERNET USERSMOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATIONJAN2018INTERNET USEBASED ON REPORTED INTERNET USER DATA
44、,AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICESSOURCES:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK;MIDEASTMEDIA.ORG;FACEBOOK;GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;KEPIOS ANALYSIS.NOTES:PENETRATION FIGURES ARE FOR FULL POPULATION,REGARDLESS OF AGE.24
45、.0043%22.0040%THOUSANDTHOUSAND22INTERNET WORLD STATSITU(INTERNATIONAL TELECOMMUNICATION UNION)INTERNETLIVE STATSJAN2018INTERNET USERS:DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERSCIA WORLDFACTBOOKSOURCES:INTERNETWORLDSTATS;INTERNATIONAL TELECOMMUNI
46、CATION UNION(ITU);INTERNETLIVESTATS;CIA WORLD FACTBOOK;ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.22.00N/AN/A17.42THOUSANDTHOUSAND23LAPTOPS&DESKTOPSMOBILEPHONESTABLETDEVICESOTHERDEVICESYEAR-ON-YEAR CHANGE:JAN2018SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO
47、 WEB BROWSERSYEAR-ON-YEAR CHANGE:YEAR-ON-YEAR CHANGE:YEAR-ON-YEAR CHANGE:SOURCES:STATCOUNTER,JANUARY 2018,AND STATCOUNTER,JANUARY 2017.91%8%2%0%+12%-48%-56%-100%24JAN2018TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLES SEARCH ENGINE THROUGHOUT 2017#QUERYINDEX0102
48、0304050607080910#QUERYINDEX11121314151617181920SOURCE:GOOGLE TRENDS,JANUARY 2018.NOTES:GOOGLE DOES NOT PUBLISH SEARCH VOLUMES,BUT THE INDEX COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY(AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50%OF THE SEARCH VOLUME
49、 OF THE TOP QUERY).FACEBOOK100SAMOA97YOUTUBE75AMERICAN SAMOA54YOU43MP341LOGIN FACEBOOK38GOOGLE31NEWS23NFL21MOVIES19GMAIL17MP3 JUICE15YAHOO14YOUTUBE TO MP311GAMES11SAMOA NEWS10TUBIDY10YOUTUBE CONVERTER10AMAZON825TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERSACTIVE SOCIAL USERSAS A PERCENTAGE OF THE TOTAL
50、POPULATIONTOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILEACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATIONJAN2018SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRYSOURCES:FACEBOOK;TENCENT;VKONTAKTE;KAKAO;NAVER;DING;T
