1、同仁堂健康品牌项目设计提案TRT Health Design Presentation,2015年7月24日,同仁堂健康 TRT Health,生命的灵感Inspiration of lifeTRT Health,今日议程 Agenda,同仁堂健康母品牌 TRT Health（1）基本元素 Basic elements（2）VI系统方案 System options:方案一 Option shape方案二 Option texture子品牌标识设计探索,上一轮提案反馈 Feedback summary,我们认可以红色为主色调，金色作为点缀的色彩系统，咖色在实际应用中仍然存在问题；类似“二分法”
2、的整体VI 规划系统不认可，整体设计过于简单，在后期的执行中需要质量非常高的图片来展现，且最终效果也未能达到预期；建议VI 视觉规划系统进行再创意，要求体现同仁堂健康历史传承与时代创新的两个部分，本次VI 系统中的关于传统文件传承的部分几乎没有，时代创新部分的力度又显得比较弱；,01基本元素 Basic Elements,Inspiration of lifeTRT Health,01.1品牌标识 Logo,Inspiration of lifeTRT Health,TRT Health-Inspiration of life 7,品牌标识 Logo,TRT Health-Inspiratio
3、n of life 8,同仁堂印章 The seal of heritage 标识象征着同仁堂百年来的传统和地位，代表了历史感与现代感之间的完美平衡The symbol represents TRTs authority and highlights its heritage.The logotype strikes a balancebetween TRTs long lived history and its modernity.,01.2色彩体系 Color,Inspiration of lifeTRT Health,基础颜色 Base colors:TRTs offer,TRT Hea
4、lth-Inspiration of life 10,原始材料：代表自然的米色Raw ingredients:Natural beige同仁堂拥有百年来积累的中医药经验，代表着最天然的原材料,改善配方：代表科技的薄荷绿Refined chemistry:Scientific mint薄荷绿代表着同仁堂健康在产品和工艺上的创新,最高品质：代表纯净的白色High quality:Pure white白色代表着纯净和同仁堂健康产品的最高品质,提亮颜色 Highlight colors:TRT past,present&future,TRT Health-Inspiration of life 11,
5、过去：代表传统的紫檀色Past:Heritage Zitan长久以来，紫檀一直象征着高贵的身份和尊贵的低位，尤其是在同仁堂创立的清代；紫檀色代表着同仁堂的悠久历史。,当下：代表现代的皇家红Present:Modernized royal red红色代表着喜悦、幸运、以及更加现代和强大的同仁堂健康。,未来：代表科技的铜金色Future:Technology driven copper由于铜拥有独特的化学性质和优越的导电性，一直是工业上非常重要的材料之一；铜金色代表着同仁堂健康在科技上的不断创新。,色彩体系 Color palette,TRT Health-Inspiration of life
6、12,01.3图片风格 Imagery,Inspiration of lifeTRT Health,细节处体现灵感 Details that inspire TRT,TRT Health-Inspiration of life 14,大场景中的灵感 The bigger picture of inspiration,TRT Health-Inspiration of life 15,02.1VI系统方案一 System option 1Shape,Inspiration of lifeTRT Health,视觉系统概念：灵感之印 Visual system:Revealing the ense
7、aled inspiration,TRT Health-Inspiration of life 17,视觉系统概念：灵感之印 Visual system:Revealing the ensealed inspiration,TRT Health-Inspiration of life 18,发现灵感 Revealing inspiration同仁堂印章代表着传统和品质，它将我们灵感的来源百年来的知识和经验封存在信封中。The logo acts as an authenticationof TRTs heritage and quality.It enseals centuries of kn
8、owledge and mystery.The envelope keeps this knowledge safeguarded but reveals TRTs sources of inspiration.,应用项目 Application range,TRT Health-Inspiration of life 19,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,1D应用项目 1D Applications,TRT Health-Inspiration of life 20,特殊应用Impact&specific,普通应用Dail
9、y use&generic,1D,2D,3D,AdsDigital,Ads,广告 Print Ad,TRT Health-Inspiration of life 21,宣传海报 Poster,TRT Health-Inspiration of life 22,户外广告 Billboard,TRT Health-Inspiration of life 23,数字会员卡 Digital membership,TRT Health-Inspiration of life 24,2D应用项目 2D Applications,TRT Health-Inspiration of life 25,特殊应用I
10、mpact&specific,普通应用Daily use&generic,1D,2D,3D,Business cardReg.letterhead,Prem.letterheadMembership cardEmployee card,普通信纸 Regular letterhead,TRT Health-Inspiration of life 26,名片 Business card,TRT Health-Inspiration of life 27,名片纸张和工艺 Business card paper&finishings,TRT Health-Inspiration of life 28,
11、员工卡 Employee card,TRT Health-Inspiration of life 29,会员卡 Membership card,TRT Health-Inspiration of life 30,3D应用项目 3D Applications,TRT Health-Inspiration of life 31,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,Reg.envelope,Prem.envelopeBrochurePaper bag,普通信封 Regular envelope,TRT Health-Inspirati
12、on of life 32,普通文具材质和工艺 Regular stationery finishings,TRT Health-Inspiration of life 33,员工手册 Handbook,TRT Health-Inspiration of life 34,高级文具 Premium stationery,TRT Health-Inspiration of life 35,高级文具材质和工艺 Premium stationery finishings,TRT Health-Inspiration of life 36,品牌手册封面 Brochure cover,TRT Health
13、-Inspiration of life 37,品牌手册封面材质和工艺 Brochure cover finishings,TRT Health-Inspiration of life 38,品牌手册内页 Brochure spread,TRT Health-Inspiration of life 39,礼品袋 Paper bag,TRT Health-Inspiration of life 40,礼品袋材质和工艺 Paper bag finishings,TRT Health-Inspiration of life 41,VI系统方案一 总览 System shape range overv
14、iew,TRT Health-Inspiration of life 42,Impact&specific,Daily use&generic,1D,2D,3D,AdsDigital,Business cardReg.letterhead,Reg.envelope,Ads,Prem.letterheadMembership cardEmployee card,Prem.envelopeBrochurePaper bag,02.2VI系统方案二 System option 2Texture,Inspiration of lifeTRT Health,灵感之光 The light of inspi
15、ration Centuries of knowledge inspiring the future,TRT Health-Inspiration of life 44,TRT Health-Inspiration of life 45,纹理效果 Texture:The light of inspiration,TRT Health-Inspiration of life 46,在“灵感之印”系统中的应用 Visual system:Revealing the ensealed inspiration,TRT Health-Inspiration of life 47,在“灵感之印”系统中的应
16、用Visual system:Revealing the ensealed inspiration,灵感之光 The light of inspiration光线从画面下方照进来，象征着同仁堂百年来积淀的知识带来的灵感的光芒The light appears from underneaththe ensealed envelope and symbolizes centuries of knowledge shining upon TRTs sources of inspiration.,应用项目 Application range,TRT Health-Inspiration of life
17、 48,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,1D应用项目 1D Applications,TRT Health-Inspiration of life 49,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Digital,Ads,Digital,Ads,TRT Health-Inspiration of life 50,广告 Print ad,TRT Health-Inspiration of life 51,纹理效果与颜色组合 Texture&color varia
18、nts,TRT Health-Inspiration of life 52,宣传海报 Poster,TRT Health-Inspiration of life 53,纹理效果与图片组合 Texture&image variants,TRT Health-Inspiration of life 54,户外广告 Billboard,TRT Health-Inspiration of life 55,户外广告 Billboard alternatives examples,TRT Health-Inspiration of life 56,户外广告 Billboard alternatives e
19、xamples,TRT Health-Inspiration of life 57,数字会员卡 Digital membership,数字会员卡代码 Digital membership,generated codes,TRT Health-Inspiration of life 58,2D应用项目 2D Applications,TRT Health-Inspiration of life 59,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Business cardReg.letterhead,Prem.letterhead,Prem.letterheadMembership cardEmployee card,SpecialInvitation,TRT Health-Inspiration of life 60,普通信纸 Regular letterhead,TRT Health-Inspiration of life 61,会员卡 Membership card,
