1、2008年6月21日大学英语四级考试(CET4)A卷全真试题(2008年6月21日)Part IWriting(30 minutes)注意:此部分试题在答题卡1上。Directions:For this part, you are allowed thirty minutes to write a short essay entitled Recreational Activities. You should write at least 120 words according to the outline given below in Chinese:1. 娱乐活动多种多样,2. 娱乐可能使
2、人们受益,也可能有危害性,3. 作为大学生,我的看法。Recreational Activities Part 快速阅读(9:309:45)Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in adve
3、rtising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of
4、four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for t
5、his type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instan
6、ce.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to v
7、iewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the
8、 networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulat
9、ion (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than the
10、y can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.Radio Advertising on radio continues to grow Radio is often used in conjunc
11、tion with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio adv
12、ertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changessatellite and Internet radiowill force radio advertisers to adapt
13、 their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. MagazinesNewsweeklies, womens titles, and business magaz
14、ines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneo
15、us, if you read sports illustrated, for example, you have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the in
16、ternet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.
17、Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for
18、advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using di
19、gital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, adv
20、ertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertisi
21、ng will play a more prominent role in organizations advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Dir
22、ect mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a clients message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most
23、effective from of advertising.1. Television is an attractive advertising medium in that_.A) it has large audiences B) it appeals to housewives C) it helps build up a companys reputation D) it is affordable to most advertiser 2. With the increase in the number of TV channels_. A) the cost of TV adver
24、tising has decreased B) the nuiflber of TV viewers has increased C) advertisers interest in other media has decreased D) the number of TV ads people can see has increased3.Compared with television, newspapers as an advertising medium_. A) earn a larger annual ad revenue B) convey more detailed messa
25、ges C) use more production techniques D) get messages out more effectively 4.Advertising on radio continues to grow because _. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Intern
26、et radio. 5.Magazines are seen by advertisers as an efficient way to_.A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_ A) billboards can be replaced withi
27、n two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Internet advertisers is to create ads that are_.A) quick to update B) pleasant to look at C) easy to remember D) convenient to ac
28、cess 8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_ 9.Direct mail is an effecitive form of advertising for businesses to develop_10.This passage discusses how advertisers select_for advertisements.注意:收答题卡一作文和快速阅读部分(9:4510:00)Part .听力部分(10:0010:35)11. A)
29、 Give his ankle a good rest. B) Treat his injury immediately.C) Continue his regular activities. D) Be careful when climbing steps.12. A) On a train.B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident.B) A fad occasion C) Smiths unusual life story. D) Smiths sleeping problem
30、.14. A) Review the details of all her lessons.B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures. 15. A) The man blamed the woman for being careless. B)The man misunderstood the womans apology. C) The woman offered to pay fo
31、r the mans coffee. D)The woman spilt coffee on the mans jacket. 16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice.17. A) Attending every lecture. B) Doing losts of homework. C) Reading very extensively. D) Using test-taking strategies.18. A)The digita
32、l TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board. c)
33、the description of a thief in disguise.b)ads promoting electric appliances. d)a new policy on pensionerswelfare.20.a)speaking with a proper accent. c)making friends with themb)wearing an official uniform. d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizen
34、s alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 a
35、re based on the passage you have just heard.23.a)marketing consultancy. c)luxury hotel management.b)Professional accountancy. d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak j
36、apanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Passage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time c) The frustratio
37、ns at work.b) The quality of life. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didnt complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of award
38、ing employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. c)her fathers disloyalty.b)hi
39、s childrens efforts. d)his second wifes positive influence.30.a)his advanced age. c) his improved financial condition.b)his childrens efforts. d)his second wifes positive influence.31.a)love is blind. c)divorce often has disastrous consequences.b)love breeds love. d)happiness is hard to find in blen
40、ded families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32. a) it was located in a park b) its owner died of a heart attack c) it went bankrupt all of sudden. d) its potted plants were for lease only.33. a)planting some trees in the greenhouse b)writing a want ad to
41、a local newspaper c)putting up a going out of business sign d)helping a customer select some purchases34. a)opening an offive in the new office park b)keeping better relations with her company c)developing fresh business opportunities d)building a big greenhouse of his own35. a)owning the greenhouse
42、 one day b)securing a job at the office park c)cultivating more potted plants. d)finding customers out of townSection C注意:此部分试题请在答题卡2上作答。Were now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36)_, raw materials, and capital are no longer the key(37) _
43、in the creation of wealth. Now, the(38) _ raw material in our economy is knowledge. Tomorrows wealth depends on the development and exchange of knowledge. And(39) _ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)_ in mind work. They deal with symbols: words,(41) _ and data.What does all this mean for