1、ABC computer information technology co., LTDContent1.Executive Summary22.Introduction of our products and service23.Market Opportunities34.Competitive Analysis45.Customer Service46.Marketing strategy47.Corporate strategy58.Investment Analysis59.Financial Analysis510.Management system711.opportunity
2、and threat71. Executive Summary National 15 plan explicitly proposes to speed up the process of the informationization of the national economy. The minister of the ministry of communications HuangZhenDong in 2022 the national traffic TingJuChang conference speech point out: to speed up the traffic i
3、nformatization process. According to unified planning, the necessary coordination, steadily principle, start the government traffic department office business network resources construction, traffic system as soon as possible change information impeded situation. Pay special attention to transport i
4、nformation network project and regional passenger ticket system construction and freight information system construction for the realization of highway and waterway transportation e-commerce. Pay special attention to the foundation under the network environment of the electronic charge system and th
5、e surveillance and control system of highway construction.The traffic industry informatization construction will bring great social benefits and economic benefits. According to the ministry of communications in April 1999 highway department released by the relevant data show that by the end of 1998
6、YunShuHu goods has reached 273886 households, the goods real load rate lower than 50%, the comprehensive economic losses every year as high as 80 billion yuan RMB. Although transportation group scale, but a high degree of dispersion, and caused serious waste of resources. Adopt modern information te
7、chnology to provide information service, if can improve real load rate 5%, can create 4 billion yuan of comprehensive benefit, At the same time, because the light travel greatly reduced, improve the utilization rate of mileage, can effectively improve transportation efficiency, reduce energy consump
8、tion and environmental pollution, reduce the traffic safety accident rate, etc., will produce great social benefits and economic benefits.Intelligent traffic (ITS) is the 21st century the world the development direction of the transportation industry. Can say, the transportation industry informatiza
9、tion construction this huge market potential in the field. From the table we can see that the traffic information service industry have a solid market foundation, the market has great potential.2. Introduction of our products and service The company based on the traffic field, in order to promote an
10、d speed up the traffic industry informatization construction, transportation management department, transportation enterprise, transportation market to provide first-class application software and information comprehensive solutions for the mission.Products that has been developed:The YunZheng manag
11、ement information system , logistics base management information system, transportation enterprise comprehensive management information system, office automation (OA) system and so on six sets of management application software.Is developing products: audit management information systemTo develop a
12、product: earth satellite positioning technology (GPS) and geographical information technology (GIS) in the traffic industry application, passenger transport network and settlement system3. Market Opportunities The company is the use of information technology to transform and upgrade transportation i
13、ndustry of high-tech enterprises, thus both transportation and software properties.Software is the key technology of knowledge economy and the key industry. Software industry into a new century, enter the era of knowledge economy the important pillar industry, it is the core and soul of the informat
14、ion society, is the global informatization process, key. Software industry with its unique widely permeability, industry DaiDongXing, not only itself to create economic benefits, but also many other new and high technology industries driving force, to many economy radiation effect, in the national e
15、conomy play a multiplier effect. The software industry has become the developed countries and developing countries to the development of the core industry, is the new century comprehensive national strength competition important industry one of the areas. We dominated the industry advantage and mark
16、et prospects for the advantage. At present our country software technology and software industry is in early-stage later period, is about to enter the industry growth period, initial industry growth rate at 20% to 50%, growth will reach more than 50%.From traffic industry, transportation industry in the national economy plays an important role, and the backward tr