1、interactivestudenteditionBetty J.BrownBall State UniversityJohn E.ClowNational Council on Economic Education,New York,NYProfessor Emeritus,State University of New York,College at OneontaJeremy Woodhouse/Masterfi leNotice:Information on featured companies,organizations,and their products and services
2、 is included for educational purposes only and does not present or imply endorsement of the Introduction to Business program.Copyright 2008 by The McGraw-Hill Companies,Inc.All rights reserved.Except as permitted under the United States Copyright Act,no part of this publication may be reproduced or
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4、ition)MHID:0-07-874768-6(Student Edition)ISBN:978-0-07-877694-6(Teacher Wraparound Edition)MHID:0-07-877694-5(Teacher Wraparound Edition)2 3 4 5 6 7 8 9 079/043 11 10 09 08 07Our Partners at McGraw-HillStandard&Poors is the worlds leading provider of independent investment research,indexes,and ratin
5、gs.The invest-ment data and analysis provided by Standard and Poors are used around the world by fi nancial decision-makers to help create growth and manage wealth.Standard&Poors publishes the S&P 1200,the premier global equity performance benchmark;the S&P 500,the premier U.S.fi nancial-market inde
6、x;and credit ratings on more than 220,000 securities and funds worldwide.BusinessWeek is the leading global resource for ground-breaking business news and news analysis that offers essen-tial insight into the real world of busi-ness.BusinessWeek is the worlds most widely read business magazine,with
7、more than 8 million readers each week,including online and television viewers.iiiAuthors and Industry Advisory BoardBusiness and Career EducationIndustry Advisory BoardMeet Our AuthorsDr.Betty J.Brown is a Professor of Business Information Systems Management and Coordinator of the Business and Marke
8、ting Education Program at Ball State University in Muncie,Indiana.She served on the faculty in business education and management at The University of Tennessee,Knoxville.In addition to teaching at the secondary and postsecondary levels,she has written articles and conducted workshops on the teaching
9、 of business and economic education.Dr.Brown has served as National Presi-dent for Delta Pi Epsilon,national graduate honor society in business education,as Executive Director for the Policies Commission for Business and Economic Education,and is a recipient of the John Robert Gregg Award in busines
10、s education.Dr.John E.Clow is the Director of the Leatherstocking Center for Economic Educa-tion and Professor Emeritus of Business Education at the State University of New York,College at Oneonta.He has held professorial positions at a number of universi-ties in Illinois and Iowa.He has been the Di
11、rector of a number of national projects in personal fi nance and consumer economics for the National Council on Economic Education.He has held several college and university administrative positions,includ-ing president of Berkeley College in New York City.Dr.Clow has taught at the middle,high schoo
12、l,and college levels and has to his credit numerous speeches and publica-tions in the areas of business and economic education.Peggy Bradfi eldVons,A Safeway Co.Burbank,CA Andy ChavesMarriott International Inc.Washington,DC Mike De FabioOtis SpunkmeyerTorrance,CA Brian DunnJD Power and Associates We
13、stlake Village,CA Donna FarrugiaCarrie NebensRobert Half International Westlake Village,CA Mark HatchOhio Association of Public School EmployeesColumbus,OHMike KulisSherwin Williams Co.Cleveland,OH Dr.David M.MitchellJohnson&Wales UniversityProvidence,RI Debbie MoretonJCPenneyDallas,TXJoyce Winterto
14、nUSA TodayMcLean,VAivEducational ReviewersMeredith H.BellTimberland High SchoolSt.Stephen,SCBarb BielenbergSioux City Community SchoolsSioux City,IAJeremy BradyColeman High SchoolColeman,WIJay S.BrownPleasant Valley Middle SchoolBrodheadsville,PAMargaret ColvinSouthern Regional High SchoolManahawkin
15、,NJCheryl CooperSoutheast Career CenterColumbus,OHLinda CuppettEast BayGibsonton,FLJoy DavisDelaware Area Career CenterDelaware,OHLinda DavisJay High SchoolJay,MEJoe DeangeloBadin High SchoolHamilton,OHMarta E.DiazChannelview High SchoolChannelview,TXBrian DudleyWapahani High SchoolSelma,INJody Fors
16、ytheNorthwestern High SchoolMaple,WIBrian GrayMyers Park High SchoolCharlotte,NCKaren Griffi thPhoebus High SchoolHampton,VABrad HackworthCentral Washington UniversityEllensburg,WANancy J.KingFairfax County Public SchoolsFalls Church,VAVivian KingIndependence High SchoolColumbus,OHBrenda KnightCedar Park High SchoolCedar Park,TXBrad KnocheSouth Milwaukee High SchoolSouth Milwaukee,WISharon LarsonPrairie Ridge High SchoolChrystal Lake,ILPamela LeCompteKlein High SchoolSpring,TXLynore LevenhagenLy