1、FeelingChongqing/渝阅外事礼品重庆故事Teing he Story of ChongqingGtitr ForinAffairs EventsTONGLIANGAYTSAOSpreading the Fragrance of WormwoodAcross the WorldBy Liu Dingrui/The World and Chongqingingredient and traditional methods.It emits afresh and elegant herbaceous aroma.The smokeproduced by the incense rese
2、mbles a snow-whitewaterfall pouring down and then flowing silently,and also a light white cloud leisurely drifting in thesky.Amidst the lingering aroma of wormwood,Chen shared his story with wormwood.Exploring New Paths of Rural Revitalizationwith WormwoodWormwood,also known as“medical grass,is a co
3、mmon medicinal herb found in rural areas.According to the Compendium of Materia Medica,wormwood can warm channels for arrestingbleeding,dispel cold and relieve pain,removewind,and stop itching.In my hometown,theresa saying that goes,“When wormwood is readilyAs the Dragon Boat Festival approaches,the
4、 aroma of wormwoodfills the air.In March 2023,the backflow incense under the brandTONGLIANG AY TSAO was inscribed on the fourth list ofChongqing Gifts and Foreign-Affairs Gifts Recently,Chen Ping,founderof Chongqing Zhenai Agricultural Co.,Ltd.and the TONGLIANG AYTSAO brand had an interview with The
5、 World and Chongqing at theiroffice.Moxa sticks,backflow incense,wormwood essential oils,wormwoodsachets,moxa pillows,sweet wormwood green rice balls,foot bath bags.Chen showcased over ten varieties of wormwood products and proudlystated,“These are all self-developed and self-produced products.Ourwo
6、rmwood is 100%pure and natural,without the use of chemical fertilizersor pesticides.Chinas incense culture has been one of the most pervasive culturallegacies,intimately linked to everyday life since ancient times.Whilelighting a Bodhi seed-shaped backflow incense,Chen said,“This particularbackflow
7、incense was made using three-year-old wormwood as the mainavailable at home,theres no need for a doctor,Chen Ping from Shaoyun Town in TongliangDistrict often suffered from wind-cold-causedcolds in his childhood,and his mother would usewormwood medicinally to treat him.The strongaroma of wormwood in
8、 his childhood memoriessowed the seed for Chens future career workingwith this herb.After completing his university education,Chen worked in the main urban area of Chongqing.During holidays,he would visit his parents in thevillage,where he was saddened to see the once-fertile land of his childhood n
9、ow abandoned.This led to an idea sprouting in his mindhewould return to his hometown and start a businessgrowing wormwood.To realize his idea,Chenconducted several investigations across different74The World and Chongqinglocations in China.In 2017,he establishedChongqing Zhenai Agriculture Co.,Ltd.in
10、Shaoyuan Town.In addition,he promoted large-scale wormwood cultivation by visiting householdsand villages and also set up production workshopsequipped with modern facilities.His hard work and dedication eventually paidoff.With the support of the local government andChens active leadership,over 3,000
11、 householdsin 1l1 villages of Shaoyun Town participated inthe collective economy projects.The wormwoodplanting gradually scaled up,from a few hundredto several thousand mu,making Shaoyun Townthe largest wormwood full-industry chain basein southwest China.Through a combination oftraditional craftsman
12、ship and modern technology,over 30 wormwood-derived products have beendeveloped by the company.These products havebeen exported to various countries and regionsincluding Europe,America,Japan,and the RepublicofKorea.Inrecentyears,Chenscompanyhasbeen recognized with awards such as the“Chongqing Munici
13、pal Leading Enterpriseand“Demonstration Enterprise for RuralRevitalization.Its flagship brand,TONGLIANGAY TSAO,has also been named among the“Top100 Iconic Brands of Agricultural Products inChina and“National Famed,Special,Premium,and New Agricultural Products.The companystraditional production techn
14、ique of“time-honoredlong-kept wormwood-based health productshas been inscribed on the fourth list of intangiblecultural heritage in Tongliang District.Disseminating the Culture of WormwoodAcross theWorldAfter thousands of years of inheritance,thewormwood culture is shining with its uniquecharm.Chen
15、has made many efforts to promoteand preserve the wormwood culture such asoffering incense-making experience courses,hosting intangible cultural heritage exhibitions andworkshops,and providing moxibustion servicesand skills training,with the aim of attracting morepeople to appreciate and continue thi
16、s tradition.I hope that after experiencing and enjoyingwormwood products and services,people will fallin love with wormwood,said Chen.How can the fragrance of wormwood be spread all overthe world?This is a persistent question in Chens mind.Whilecontemplating how to preserve and promote the wormwoodculture,Chen has made more efforts to expand its reachglobally,in the hope of sharing the unique charm of thistraditional Chinese culture with the world.In 2019,Chen Ping showcased signature products s