1、BluetoothMarket Update2 0 1 |2Table of Contents1.0 A Letter from the Executive Director.32.0 What is Bluetooth SIG,Inc.?.43.0 What is the Bluetooth Market Update?.54.0 Community.6 4.1 Membership.74.2 Specifications.84.3 Shipments.94.4 ShipmentsbyRadioVersion.105.0 Solutions.115.1SolutionstoMeetMarke
2、tNeeds.125.2 AudioStreaming.135.3 DataTransfer.145.4 LocationServices.155.5 DeviceNetworks.165.6 ShipmentsbySolutionArea.176.0 Markets.18 6.1 Phone,Tablet&PC .196.2 Audio&Entertainment .226.3 Automotive.256.4 ConnectedDevice.286.5 SmartBuilding .316.6 SmartIndustry .346.7 SmartHome.376.8 SmartC|3Mar
3、k Powell|Executive Director|Bluetooth SIG,Inc.A Letter from the Executive DirectorFormorethantwodecades,theBluetoothmembercommunityhasbeenprovingthevalueofwirelessconnectivity.Fromwirelessaudioandwearabledevicestolocationservicesandautomationsolutions,Bluetoothmembercompaniescontinuetomeettheneedsof
4、newconsumer,commercial,andindustrialmarkets.Thankstotheongoingeffortsofadevotedmembercommunity,Bluetoothissecuringitsplaceintomorrowssmartbuildings,smarthomes,andsmartcities.Keymarketleadersaremaking thestrategicchoicetointegrateBluetoothmeshnetworking intotheirhomeandcommercialautomationsolutions.R
5、ecentadvancementsinBluetoothlocationservices,includingthe launchofdirectionfindingcapabilities,arefurthersolidifying theroleofBluetoothinnewmarkets.I|4The Bluetooth SIG manages three charter programs:Formedin1998,theBluetoothSpecialInterestGroup(SIG)isthenot-for-profittradeassociationthatoverseesBlu
6、etoothtechnology,servingindustry-leadingmembercompaniesacrosstheglobe.BasedinKirkland,Washington,USA,weworkwithourmembercompaniestoperfectandadvanceasimple,flexible,andsecurewirelesscommunicationsolutionthathelpscreateaconnectedworld,freefromwires.Specification We expand the capabilities of Bluetoot
7、h technologybyfacilitatingthecollaborationofourmembercompaniestocreatenewandenhancedBluetoothspecifications.Promotion We grow the Bluetooth brand byincreasingtheawareness,understanding,andadoptionofBluetoothtechnology.Qualification We drive Bluetooth interoperabilitythroughaworld-classmemberproductq
8、ualificationprogramthatincludesaccesstotheBluetoothtechnologyandtrademarklicenseagreements.What is Bluetooth SIG,Inc.?|5SupportedbyupdatedforecastsfromABIResearchandinsightsfromseveralotheranalystfirms,theBluetoothMarketUpdateexamines:ThegrowthandhealthoftheBluetoothSIGmembercommunity Trendsandforec
9、astsforeachofthekeyBluetoothsolutionareas NewtrendsintraditionalBluetoothmarketsaswellasforecastsin emergingmarketsinwhichBluetoothistakingonanexpandedroleTheBluetoothMarketUpdateisintendedtohelpglobalIoTdecisionmakers stayuptodateontheroleBluetoothtechnologycanplayintheirtechnical roadmapsandmarket
10、s.ThetrendsintheBluetoothMarketUpdatehighlightthedirectionoftheBluetoothmembercommunityandtechnologyasBluetoothcontinuesitsexpansionfromapersonalcommunicationssolutiontoacommercialandindustrial-grade connectivityengine.What is the Bluetooth Market Update?CommunitySolutionsMarketsThe Bluetooth commun
11、ity continually expands the technology to solve new connectivity challenges and address new market opportunities.*NumbersarederivedfromABIResearch.DatafilesincludeWirelessConnectivity,IndoorLocationRTLS,ConnectedCar,CommercialBuildingAutomation,MobileAccessories,andBluetoothcustomdataset.Forecastsdo
12、notconstitutea promise to ship.CommunityBluetooth is more than a technology.Its also a community.Bluetoothisanincrediblecommunityof35,000 membercompaniescommittedtocreatinga connectedworld,|7MembershipTheBluetoothmembercommunitycontinuestoexperiencestronggrowthandnowhas35,000companiesspreadevenlyacr
13、ossallregionsoftheworld,highlightingthetrueglobalfootprintofBluetoothtechnology.Source:BluetoothSIG,asof31Dec2018Total Bluetooth MembershipLearn more about membership20132014201520162017201820,42625,47028,52531,77433,79334,46570%Growthin membershipover 5 yearsBluetooth Membership by Region in 2018Am
14、ericas34%APAC36%EMEA29%11,870 Members12,531 Members10,064 MembersCollaboratingGrowing D|8SpecificationsTheBluetoothSIGworkinggroupsandcommitteesarethereasonBluetoothtechnologyistheglobalwirelessstandardpoweringtheInternetofThings.Thehardworkandcommitmentofourworkinggroupsandcommitteesarewhatdrivethe
15、continuousinnovationof thetechnology.WorkingGroups15Active Specification Projects70New Group and Committee Members in 20182,012Learn more about working groupsWorking groups are the backbone of the Bluetooth SIG,bringing specifications to life.Source:BluetoothSIG,asof31Dec2018CollaboratingGrowing D|9
16、ShipmentsWiththesupportofacommittedmembercommunity,Bluetoothtechnologyhasmetthegrowingdemandsforwirelessinnovationformorethan20years.Sinceitsintroductionin1998,Bluetoothdeviceshipmentscontinuetoincreasewithnosignof slowingdown.Total Annual Bluetooth Device Shipments2014201520162017201820192020202120
17、2220235.42018-20238%CAGR5.04.74.44.03.73.43.23.02.7numbersinbillionsCollaboratingGrowing DeliveringSource:ABIResearch,|10Shipments by Radio VersionBluetooth Low Energy is the common thread across the IoTAsBluetoothLowEnergycontinuesitsrapidgrowth,itprovidesacommonthreadincombochips,poweringconnectiv
18、ityacrossmultiplewirelesstechnologies.Bluetooth BR/EDR is not going awayDual-moderadiosarerapidlyreplacing single-modeBR/EDRradios,ensuringthegreatestadvantageandavailabilityofBluetoothtechnologyfordevelopers.Annual Bluetooth Low Energy single-mode shipments set to triple by 2023By2023,morethan1.6bi
19、llionBluetoothLowEnergydeviceswillshipeachyear,and90%ofallBluetoothdeviceswillincludeBluetoothLowEnergytechnology.BR/EDRBR/EDR+LELEBluetooth Device Shipments by Radio Versionnumbersinbillions90%ofallBluetoothdeviceswillincludeBluetoothLowEnergyby20232.7BILLIONBluetoothdeviceswillshipwithbothBR/EDRan
20、dBluetoothLowEnergyin20191/3ofallshipmentswillbeBluetoothLowEnergysingle-modedevicesby20232013201220142015201620172018 2019 2020 2021 2022 20231.02.03.04.05.06.0TodaySource:ABIResearch,2019SolutionsBluetooth proves the power of connection.It expands to meet market needs.Morethanjustaradiotechnology,
21、Bluetoothprovidesfull-stack,fit-for-|12AudioStreamingDataTransferLocationServicesDeviceNetworksFrom fitness trackers and health&wellness monitors to toys and tools,millions of new Bluetooth low-power,data-transferring devices free consumers from wires every year.New advancements in Bluetooth technol
22、ogy are enabling powerful,low-cost indoor positioning and location services solutions.Stripping away the hassle of wires on headsets,speakers,and home entertainment devices,Bluetooth has revolutionized wireless audio streaming.The release of Bluetooth mesh networking has paved the way for the creati
23、on of large-scale device networks capable of controlling,monitoring,and automating tens,hundreds,or thousands of connected devices.Solutions to Meet Market NeedsTheBluetoothcommunitycontinuestomeettheever-expandingneedsforwirelessconnectivity.Afterfirstaddressingaudiostreaming,Bluetoothexpandedintol
24、ow-powerdatatransfer.Now,Bluetoothismeetingthemarketdemandforindoorlocationservicesandreliable,large-scaledevicenetworks.Learn more about the Bluetooth Solution A|13Wireless Headsets-Theoriginalwirelessaudiodevice,frompaddedearphonestotruewirelessearbuds,Bluetoothheadsetsarenowamust-haveaccessoryfor
25、 mobilephones.Wireless Speakers-Whetheritsahigh-fidelityentertainmentsysteminthehomeoraportableoptionforthebeachorpark,theresaspeakerforanyoccasionineveryimaginableshapeandsize.In-Car Systems-Bluetoothin-carinfotainmentsystemspairwithdriversmartphonestoenablehands-freeaudiostreamingandcalling,allowi
26、ngdriverstokeeptheirfocusonwhatmattersmost.Data TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Audio Streaming Device Shipmentsnumbersinbillions2018-20237%CAGR20142015201620172018201920202021202220231.271.201.131.060.980.910.820.690.620.521.27 billionannualshipmentsAudio Str
27、eamingSolution AreaSource:ABIResearch,|14Sports&Fitness-Bluetoothpowerswearabledeviceslikefitnesstrackersandsmartwatchesthatareshowinguponwristseverywheretomonitorsteps,exercise,activity,andsleep.Health&Wellness-Frombloodpressuremonitorstoportableultrasoundandx-rayimagingsystems,Bluetoothtechnologyh
28、elpspeopletrackandimprovetheiroverallwellbeingwhilemakingiteasierforhealthcareprofessionalstoprovide qualitycare.PC Peripherals&Accessories-AdrivingforcebehindBluetoothisfreedomfromwires.Whetheritsakeyboard,trackpad,ormouse,computersnolongerneedwirestostayconnected.2018-202314%CAGR201420152016201720
29、18201920202021202220231.351.181.050.920.790.690.600.490.340.27Data TransferSolution AreaData TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Data TransferDevice Shipmentsnumbersinbillions1.35 billionannualshipmentsSource:ABIResearch,20192018-202343%CAGR|15Point of Interest In
30、formation-Retailersadoptedpointofinterest(PoI)informationbeaconsearly,butsmartbuildings,smartindustry,andsmartcitiesarenowdiscoveringhowbeaconscanimprovethequalityoflifeforcitizensandenhancethevisitorexperience.Item Finding-AgrowingnumberofconsumersareattachingBluetoothtagstokeys,wallets,purses,ando
31、therpersonalproperty.Whenanitemwithatagismisplaced,theusersimplylaunchesanapplicationontheirsmartphonetolocateit.Asset Tracking-Bluetoothispoweringrapidgrowthinreal-timelocationservices(RTLS)solutionsusedfortrackingassetsandpeople,whetherthatslocatingtoolsandworkersinawarehouseormedicaldevicesandpat
32、ientsinahospital.Wayfinding-Fromairportsandtrainstationstomuseumsandstadiums,Bluetoothindoorpositioningsystems(IPS)havequicklybecomethestandardforovercomingtheindoorcoveragechallengesofGPS,helpingvisitorsnavigatetheirwaythroughcomplexfacilities.Location ServicesSolution Area431 millionannualshipment
33、sData TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Location Services Device ShipmentsnumbersinmillionsSource:ABIResearch,|16Control Systems-Bluetoothmeshnetworkingisquicklybeingadoptedasthewirelesscommunicationsplatformofchoiceinanumberofcontrolsystems,includingadvancedlig
34、htingsolutionsforthesmartbuildingandsmart industrymarkets.Monitoring Systems-Bluetoothwirelesssensornetworks(WSN)monitorlight,temperature,humidity,andoccupancytoimproveemployeeproductivity,lowerbuildingoperatingcosts,orbettermeetconditionandmaintenancerequirementsofproductionequipmenttoreduceunplann
35、eddowntime.Automation Systems-Bluetoothenablestheautomationofabuildingsessentialsystems,includingHVAC(heating,ventilationandairconditioning),lighting,andsecuritytoharnessenergysavings,loweroperatingcosts,andimprovethelifespanofabuildingscoresystems.2018-202323%CAGR36020172018201920202021202220233272
36、8924418713077Device NetworksSolution AreaData TransferLocation ServicesDevice NetworksAudio Streaming360 millionannualshipmentsAnnual Bluetooth Device Networks Device ShipmentsnumbersinmillionsSource:ABIResearch,|17AudioStreamingDeviceNetworksDataTransferLocationServicesA connected world,free from w
37、ires,is quickly becoming a realityThewideapplicationofBluetoothtechnologyshowsusthatanythingcanbeaconnecteddevice.Simpledatatransfersolutionsareforecastedtodoublefrom690millionshippedannuallyin2018to1.3billionannualshipmentsin2023.Audio streaming will see steady growthEvenwhileBluetoothisexpandingin
38、tonewmarketsandusecases,Bluetoothwirelessaudiosolutionsarestillontherisewithannualshipmentsexpectingtoseea7%CAGRoverthenextfiveyears.At 43%CAGR,location services is the fastest growing Bluetooth solution areaIncreasingdemandforlocationservicesispoweringasurgeinBluetoothwayfinding,assettracking,andit
39、emfindingsolutions.By2023,therewillbe1.7billionactivehandsetsengagedinBluetoothlocationservices.Shipments by Solution Area*Phone,tablet,andPCdevicesnotincludedSource:ABIResearch,2019#1DatatransferwillbetheleadingBluetoothsolutionareabyvolumein202339%ofallBluetoothperipheraldevicesshippedin2023 wills
40、upport audiostreaming*300MILLIONBluetoothtagsareprojectedtoshipeach yearby2023Bluetooth Device Shipments by Solution Area*numbersinbillions2013201220142015201620172018 2019 2020 2021 2022 20231.00.51.52.03.03.52.5TodayMarketsConnection drives innovation.Innovation creates markets.Fortwodecades,Bluet
41、oothhascreatedconnectionsthatpowerinnovation,establishnewmarkets,|19Bluetoothcontinuestoshapehowweinteractwithand navigatetheworld.Nowincludedinallnewsmartphones,tablets,andlaptops,Bluetoothhasbecomethestandardforpersonal wirelessconnections.Phone,Tablet&PC|20Phone,Tablet&PCMarket NumbersBuildingHom
42、eIndustryAutomotiveDeviceCityAudioPhoneAnnual Bluetooth Phone,Tablet&PC Device Shipmentsnumbersinbillions100%ofsmartphones,tablets,andlaptopsincludeBluetooth20142015201620172018201920202021202220232.122.102.082.052.011.971.931.972.011.892.1 billionannualshipmentsSource:ABIResearch,|21Phone,Tablet&PC
43、Market InsightsLearn more about the phone,tablet&PC marketPlatform ubiquity maximizes developer opportunitiesWithBluetoothincludedin100%ofnewsmartphones,tablets,andPCs,developerscanbeassuredthetechnologywillbeavailablefortheirapplicationsandsolutions.Bluetooth is responsible for the trend to design
44、out the audio jackWhenpurchasingheadphones,halfofallconsumersnowchooseBluetoothoverwired.Inaddition,by2023,90%ofallspeakerswillincludeBluetooth.Smartphones are driving rapid adoption of location servicesSmartphoneshavebecomethego-totoolforlocationservices,includingindoornavigation,itemfinding,andpoi
45、ntofinterestinformationsolutions.Withmorethan474millionhandsetsactivelyengaged,Bluetoothlocationservicesarenowanintegralpartofthesmartphoneexperience.Smartphones and tablets are becoming the machine interface in emerging marketsCommercialmanufacturingandindustrialautomationareadoptingsmartphonesandt
46、abletsasmobiledisplaysformanagingandmonitoringcriticalequipmentinday-to-dayoperations.BuildingHomeIndustryAutomotiveDeviceCityAudioP|22Bluetoothissynonymouswithwirelessaudioandhas foreverchangedthewayweconsumemedia.Strippingawaythehassleofcordsonheadsets,speakers,andentertainmentdevices,Bluetoothena
47、blesconsumers toexperiencemusicandentertainmentfree fromwires.Audio&EntertainmentAudio&EntertainmentMarket N|23Annual Bluetooth Audio&Entertainment Device Shipmentsnumbersinbillions300MILLIONBluetoothremotecontrolswillshipannuallyby202350%ofallheadphonessoldtodayincludeBluetooth9 10speakerswillinclu
48、deBluetoothby2023OUTOF0.6620142015201620172018201920202021202220231.601.501.411.321.221.131.040.870.771.6 billionannualshipmentsBuildingHomeIndustryAutomotiveDeviceCityAudioPhoneSource:ABIResearch,|24Audio&EntertainmentMarket InsightsLearn more about the audio&entertainment marketMarket transition t
49、o wireless speakers is nearly completeRapidgrowthinwirelessportablespeakersandsoundbarsconfirmsconsumerpreferenceforandconfidenceinwirelessaudio.Nearly90%ofallspeakersareforecastedtoincludeBluetoothby2023.Consumer demand for Bluetooth headsets continues to growWithover720millionshippingperyearby2023
50、,Bluetoothheadsetsandheadphonesremainthemostpopulardevicecategoryforaudioandentertainment.Over half of all TVs sold by 2023 will include BluetoothDrivenbythedesireforabettersoundexperience,morethanhalfofnewTVsaroundtheworldwillincludeBluetoothasastandardconnectivityoptionby2023.Inaddition,Bluetoothr