1、光大银行天津分行核心竞争力研究The Research of The Tianjin Branch of China Everbright Banks Core Competence内容摘要近年来，我国经济社会飞速发展，金融业逐渐成为经济市场的支柱产业，商业银行又在金融业中占据主体地位，股份制商业银行在我国商业银行中具有举足轻重的地位。新世纪以来，世界经济呈现一体化发展，国家的经济发展与世界经济发展紧密相连，我国金融业发展的弊端在全球化背景下越来越突出。随着网络时代的到来，我国金融市场开始纳入外资银行，并出现了利率市场化和存款保险制度等措施，这对于作为我国商业银行的“第二梯队”的股份制商业银行
2、来说既是机遇又是挑战。近年来政府大力支持京津翼经济区建设、新型城镇化建设和天津空港经济区建设，光大银行天津分行是否能够借此机会赢得进步，还在于其企业的核心竞争力。本文以光大银行天津分行为例，深入剖析其发展历程,对其核心竞争力进行研究。首先，本文对该行的发展历程、现状及未来的发展趋势作了简要描述。在经营状况方面，其安全性，流动性和盈利性都具有良好的表现；在银行治理方面，拥有较好的人力资源结构及公司文化。研究发现光大银行在核心竞争力方面拥有着宏观环境、风险控制、经营创新、市场运营和组织管理等多方面的有利因素，但同时也面临着一些劣势。如何提高该行的核心竞争力水平，本文提出了具体的建议，主要分为风险控
3、制、经营创新、市场运营、组织管理四个方面。这对于该行的发展具有现实指导意义。具体研究内容如下：第一章绪论，主要进行论文研究背景以及意义的简介，针对国际范围内的有关文献进行总结，阐述了论文的有关内容以及进行研究的方法；第二章主要介绍相关概念及理论，主要内容有核心竞争力相关知识的意义、特征以及产生的过程，在此基础上对商业银行的核心竞争力进行具体分析讨论；第三章主要对光大银行天津分行的核心竞争力进行判断与分析，主要内容包括了该行的历史情况、现在的发展、经营环境以及发展的具体流向，对该行存在的竞争力方面的优势进行深度探讨，对其中的风险评估与规避、营销创新、市场运作以及系统管理等问题进行详细的分析。第四
4、章分别从控制、经营创新能力、市场运营能力、组织管理能力几个方面来就如何提升光大银行天津分行核心竞争力进行了讨论，给出了一些具体的建议。第五章对全文进行了总结。对本文的研究结果和不足进行了总结，并对未来进行了展望。关键词：光大银行天津分行 核心竞争力 竞争优势 AbstractAbstractIn recent years, with the rapid development of Chinas economy and sociaty, the financial industry has become a pillar industry in the market economy. Comm
5、ercial banks play a dominant position in the financial industry. Joint-equity commercial bank the has an important position in Chinas commercial banks. Since the beginning of the new century, the world economy has been developing in an all-round way. The economic development of our country is closel
6、y connected with the development of the world economy; however, the disadvantages of our financial development become more and more evident. With the advent of the Internet era, the financial market of our country began to incorporate foreign banks, and the emergence of the marketization of interest
7、 rate and the deposit insurance system and other measures. This is a challenge for Chinas commercial banks second tier joint-equity commercial banks, not only an opportunity. In recent years, government vigorously support to the construction of Beijing Tianjin Hebei Economic Zone, the construction o
8、f new urbanization and comprehensive services in Tianjin airport construction. Whether China Everbright Bank can take the opportunity to win progress, the core competitiveness lies in the enterprise.Taking Tianjin branch of China Everbright Bank as an example, this paper analyzes its development pro
9、cess and studies its core competence. First of all, this paper on the development history, present situation and future development trend are briefly described, in the operating conditions, the safety, liquidity and profitability have a good performance in the bank governance, with the structure of
10、human resource and good company culture. The study found that China Everbright Bank in the core competitiveness of the main factors of the existence of favorable macroeconomic environment, risk control, business innovation, market operation and management, but also face some disadvantages. How to im
11、prove the core competitiveness of the bank, this paper puts forward specific proposals. It mainly divides into risk control, management innovation, market operation, organization and management of four aspects, which has practical guiding significance for the development of the bank. The specific co
12、ntents are as follows: the first chapter is the introduction, the main thesis research background and significance of the introduction. According to the relevant literature in the international scope are summarized, expounds the method of the content of this thesis and research. The second chapter m
13、ainly introduces the related concepts and theories. Core competitiveness is knowledge of the significance and the main content and characteristics of the production the process on the basis of the core competitiveness of commercial banks to make a concrete analysis of judgment and discussion. The th
14、ird chapter mainly analyzes the core competitiveness of the Tianjin branch of China Everbright Bank. The main contents include the specific historical conditions and the flow of business development, now the environment and development, in-depth discussion of the existing competitiveness the advanta
15、ge of the risk assessment and avoidance, marketing innovation, market operation and management system and other issues are analyzed in detail. The fourth chapter respectively from the control and management innovation ability, market operation ability, organization and management capacity of several
16、 aspects on how to enhance the core competitiveness of the Tianjin branch of China Everbright Bank is discussed, and gives some specific suggestions. The fifth chapter summarizes the full text. The research results and shortcomings of this paper are summarized, and the future is prospected.Key words: Tianjin branch of China Everbright Bank, core competitiveness, competitive advantage目录目录独 创 性 声
