1、Table of ContentsTo the Reader致读者VUNIT1:Business Negotiation Preparation商务谈判前的准备Lesson 1:Making an Appointment with Your Business Associate约定谈判对象2Lesson2:Market Research市场调查8Lesson3:Knowing Business Cultures and Customs了解商务文化和习俗15Lesson4:Reception客户接待20UNIT2:Business Negotiation1商务谈判127Lesson5:Begin
2、ning a Negotiation起始谈判28Lesson6:Introducing Products介绍产品32Lesson7:Introducing the Company介绍公司39Lesson8:Taking Breaks or Closing a Negotiation暂停谈判或结束谈判46Lesson9:Price价格谈判50Lesson10:Quality of Goods货物质量56Lesson11:Quantity of Goods货物数量64Lesson12:Packaging货物包装68Lesson13:Shipment货物装运75Lesson14:Commission佣金事宜83Lesson15:Payment付款89Lesson16:Inspection商品检验97Table of Contents III