1、48 The Big IdeaThe New Playbook for Making M&A WorkClayton M.Christensen et al.92 The HBR InterviewHow eBay Developed a Culture Of InnovationA talk with CEO John Donahoe98 StrategyA Guide to Smart Business ExperimentsEric T.Anderson and Duncan SimesterMarch 2011 How to Make It To the TopThe new rule
2、s for getting to the c-suite?B R E G U E T B O U T I Q U E S 7 1 1 F I F T H AV E N U E N E W Y O R K +1 6 4 6 6 9 2-6 4 6 9 7 79 M A D I S O N A V E N U E N E W Y O R K +1 212 2 8 8-4 014 2 8 0 N O R T H R O D E O D R I V E B E V E R L Y H I L L S +1 310 8 6 0-9 911 T O L L F R E E 8 7 7-8 9 0-0 3
3、1 1 W W W.B R E G U E T.C O MBreguet,the innovator.Invention of the shock-protection device,1790Inspired by“subscription watches,”the Tradition 7027BR model daringly symbolizes the Breguet art of watchmaking through a subtle play on trans-parency effects and an eminent contemporary architectural des
4、ign.It highlights one of Breguets most important inventions,the pare-chute,designed to protect the balance pivots in case of impact,it was the fore-runner of all modern shock-absorbing devices.History is still being TPAR-HarvBusiRev_429x280.indd 1-211.01.11 09:12?B R E G U E T B O U T I Q U E S 7 1
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6、he shock-protection device,1790Inspired by“subscription watches,”the Tradition 7027BR model daringly symbolizes the Breguet art of watchmaking through a subtle play on trans-parency effects and an eminent contemporary architectural design.It highlights one of Breguets most important inventions,the p
7、are-chute,designed to protect the balance pivots in case of impact,it was the fore-runner of all modern shock-absorbing devices.History is still being TPAR-HarvBusiRev_429x280.indd 1-211.01.11 09:12?N/A BBYESBBBBBB146000A01CADILLAC CTS COUPE/The door handles are invisible.and ThaTs abouT iT.When you
8、 build a coupe so pure of form ThaT The manufacTuring process had To be reinvenTed,even The door handles shouldnT geT in The Way.THE NEW STANDARD OF THE WORLD2011 General Motors.Cadillac CTS146000A01.indd 11/12/11 4:16 PM?N/A BBYESBBBBBB146000A01CADILLAC CTS COUPE/The door handles are invisible.and
9、ThaTs abouT iT.When you build a coupe so pure of form ThaT The manufacTuring process had To be reinvenTed,even The door handles shouldnT geT in The Way.THE NEW STANDARD OF THE WORLD2011 General Motors.Cadillac CTS146000A01.indd 11/12/11 4:16 PM?March 2011hbr.org389HARVARD BUSINESS REVIEW48 The Big I
10、deaThe New Playbook for Making M&A WorkClayton M.Christensen et al.92 The HBR InterviewHow eBay Developed a Culture Of InnovationA talk with CEO John Donahoe98 StrategyA Guide to Smart Business ExperimentsEric T.Anderson and Duncan SimesterMARCH 2011 MARCH 2011|RETHINKING M&A|THE NEXT BIG JOB|REMAKI
11、NG CAPITALISM|SMART EXPERIMENTS|How to Make It To the TopThe new rules for getting to the C-suite March 2011 Harvard Business Review 559ContentsAbout the Spotlight ArtistLeandro Erlich was born in Buenos Aires in 1973.At age 20,he won a grant from the Antorchas Foundation to take an advanced sculptu
12、re and installation workshop under the direction of Luis F.Benedit and Pablo Surez.He went on to present solo exhibitions in New York and Europe and to display instal-lations in museums and private collections.Erlich lives and works in Paris and Buenos Aires.Erlichs work respects reality while askin
13、g viewers to thoughtfully reconsider it.In one installation,a life-size photo of a building becomes a faade when backlit,and a giant mirror at a 45-degree angle gives the impression that the participants posing beneath are falling from its windows.We are helpless observers at fi rst,but in seconds i
14、t becomes obvious that the eff ect is an illusion.HBR.ORGDiscover more about Landing the Next Big Job at hbr.org/spotlight/big-job60The New Path to the C-Suite The requirements for the top jobs have changed;today much more is expected from the executive team.If you want to make it into the highest r
15、anks of leadership,heres what you need to know.Boris Groysberg,L.Kevin Kelly,and Bryan MacDonald70Developing Your Global Know-How Top human resources executives at four multinationalsSiemens,CEMEX,Walmart,and Samsungdiscuss expatriate assignments:managing them,preparing employees to succeed in them,
16、and adapting them for a changing world.Interviews with Siegfried Russwurm,Luis Hernndez,Susan Chambers,and Keumyong Chung78 Reinventing Your Personal Brand Five key steps to rebranding yourself in the business marketplace Dorie ClarkSPOTLIGHT ON LANDING THE NEXT BIG JOBABOVE Leandro Erlich La Torre,2007metal structure,wood,mirror,glass11.5 x 29.5 x 9.84 feetInstallation at Museo Nacional Centro de Arte Reina Sofi a,Madrid LEANDRO ERLICH,COURTESY:SEAN KELLY GALLERY,NEW YORK.PHOTOGRAPHY:LEANDRO ER
