1、Your content is entered here,or by copying your text,select Paste in this box and choose to retain only text.Your content is typed here,or by copying your text,select Paste in this box.,BUSINESS PLAN,Brand Xiangshan The Peninsula Life Festival Tour Lingshan XiushuiPingnan township rhyme,BUSINESS PLA
2、N HERE,品牌象山半岛生活节游灵山秀水 品南州乡韵,Your content is entered here,or by copying your text,select Paste in this box and choose to retain only text.Your content is typed here,or by copying your text,select Paste in this box.,CONTENTS,目录,1,2,营销活动,销售支持,3,公共服务,Your content is entered here,or by copying your text,
3、select Paste in this box and choose to retain only text.Your content is typed here,or by copying your text,select Paste in this box.,营销活动,Brand Xiangshan The Peninsula Life Festival Tour Lingshan XiushuiPingnan township rhyme,PART ONE,01,线上传播产地软文、宣传片,网红直播南州头原产地探秘之旅,线下推广南塘品鉴会,半岛生活节游灵山秀水 品南州乡韵,提炼产地产品特
4、点进行深度提炼，形成宣传图文视频宣传资料，并在对应传播途径进行扩散传播,通过网红直播形式，深入产地实地探访，从种植环境、种植栽培等多个角度介绍南州灵山秀水秘密,借助南塘老街某市旅游商业聚集地，开展线下推广品鉴活动，强化南州头农产品宣传,6.15,6.3-6.13,产地推荐软文产地宣传视频,6.22-6.23,南塘品鉴会,内容制作,6.14-6.20,传播扩散,视频门户网旅游攻略门户,产地探访直播内容：杨梅、甜瓜、土豆,试吃体验、促销活动南塘沿街广告,1,01,02,产地软文,产地宣传片,当地历史当地气候地理特征饮食文化,产地历史生态环境产品基地农旅风情,品牌象山 半岛生活游灵山秀水 品南州乡韵这个季节去南州头发现原生好味,杨梅篇,甜瓜篇,农旅篇,1.宣传视频,2.杨梅海报,3.甜瓜海报,4.农旅海报,基于活动主题，围绕南州头杨梅、甜瓜农产品以及农旅资源等内容，提炼宣传点、卖点信息，通过视频、图文详情页等方式进行朋友圈广告投放预计投放流量20-30W,旅游门户网站,视频门户网站,产地推荐软文发布,产地宣传视频发布,6.15,6.3-6.13,产地推荐软文产地宣传视频,6.22-6.23,
