收藏 分享(赏)

东北大学《大学英语2》课件-第3讲.pdf

上传人:嘭** 文档编号:75246 上传时间:2023-02-15 格式:PDF 页数:69 大小:1.75MB
下载 相关 举报
东北大学《大学英语2》课件-第3讲.pdf_第1页
第1页 / 共69页
东北大学《大学英语2》课件-第3讲.pdf_第2页
第2页 / 共69页
东北大学《大学英语2》课件-第3讲.pdf_第3页
第3页 / 共69页
东北大学《大学英语2》课件-第3讲.pdf_第4页
第4页 / 共69页
东北大学《大学英语2》课件-第3讲.pdf_第5页
第5页 / 共69页
东北大学《大学英语2》课件-第3讲.pdf_第6页
第6页 / 共69页
亲,该文档总共69页,到这儿已超出免费预览范围,如果喜欢就下载吧!
资源描述

1、Unit 3 Staying at Hotels 东北大学大学英语Staying at Hotels UNIT 3 Reading 3 3 Topic Preview Pre-reading Questions Text C Staying at Hotels UNIT 3 Topic Preview Read the online articles about different types of accommodation.Staying at Hotels UNIT 3 Pre-reading Questions 1.What qualities make a hotel immorta

2、l?2.Do you know some domestic/foreign hotels which have special stories?Share with us.Staying at Hotels UNIT 3 Text C Text Understanding the Organization of the Text Comprehension Questions 3 3 Staying at Hotels UNIT 3 Four Seasons Hotels Soared to Top Since he opened his first hotel in Toronto in 1

3、961,everyone has told Isadore Sharp that he was crazy.His locations were wrong.His refusal to cut rates during downturns was suicidal.He was giving front line workers too much authority.Today,Four Seasons manages the operations of 90 hotels in 36 countries,including 25 of the 181 superstar propertie

4、s in the Conde Nast Traveler Platinum Circle.Sharp was born in Canadas largest city in 1931 to Polish immigrants.His father was a plasterer,and the family moved 15 times during Isadores first 16 years.One day his father broke his shoulder while using a horse and plough to dig a basement.“He shrugged

5、 it off and uncomplainingly kept on working,something I never forgot,”wrote Sharp in Four Seasons:The Story of a Business Philosophy.Text C Staying at Hotels UNIT 3 After graduating from college with a degree in architecture at 21,Isadore was put in charge of his fathers construction company.Sharp k

6、ept building houses and apartments,but he was obsessed with hotels,so he turned to financial backers for a 100-room version downtown.All he heard was gloom,that it wouldnt make it because of the location.Sharp persisted.After convincing subcontractors and vendors to extend credit,he collected enough

7、 funding to start construction.The Four Seasons was born.His naming of the resort 52 years ago came from the translation of a hotel in Germany that one of his investors had stayed in.Without enough money to advertise,Sharp relied on publicity.He made the Four Seasons dining room a highlight with pre

8、mium beef dishes that drew food critics.He enticed the host of a radio celebrity interview show to broadcast live from the restaurant.He borrowed a high-end retailers customer mailing list and sent invitations to the 1961 grand opening,which was covered by the local newspapers society columnist.With

9、 the Four Seasons making a solid profit,he sought another spot,this time for a 200-room resort.Staying at Hotels UNIT 3 His reputation as a straight shooter attracted a bank loan,but he knew that if the resort failed,he would be in debt the rest of his life.He advanced with his vision of a hotel tha

10、t would become the model for the future Four Seasons,emphasizing an unprecedented level of awareness of the needs for the most demanding customers.In the resort,he introduced ultra-comfortable mattresses and built it in a way that plumbing and electrical sounds would not disturb customers.“I knew th

11、at what they wanted more than anything was a good nights sleep,”Sharp said.Staying at Hotels UNIT 3 As he expanded the chain,his other fresh ideas became the industry norm:makeup mirrors,minibars,24/7 room service,non-smoking floors,gyms,concierges.Sharps lesson is to get into customers minds and as

12、k what your industry should provide.The recession of the early 1970s brought Sharp close to bankruptcy.Rather than throw in the towel,he made two vital changes to the business model:1.He turned Four Seasons into a brand manager with only a small ownership stake in each location.2.He concentrated on

13、operating only midsize luxury hotels that would be known for having consistently top quality.“Quality control is a misnomer because it cant truly be implemented through elaborate appraisal systems,inspection or quality training,as you can see looking at all the motivation and management programs,”sa

14、id Sharp.“These programs dont consider how the customer sees things,which is they want the most value for their money.Staying at Hotels UNIT 3 “Most companies have traditionally treated frontline employees as expendable.We wanted them treated as an elite group,and that required turning the style of

15、management that had been prevalent for a century upside down.”This required retraining for every position changing managers from bosses into behind-the-scenes coaches for those interfacing with customers.Frontline workers were empowered to make crucial decisions without risk of punishment.“We found

16、that people will rise to the expectations you have for them,”said Sharp.“We hired those who had the right personality,rather than the best resumes.”This practice opened the way for another Four Seasons innovation:creating histories of guest preferences,with employees providing feedback.Now each hotel could provide highly customized service.Staying at Hotels UNIT 3 Not surprisingly,Four Seasons has been on Fortunes list of“100 Best Companies to Work for”since the magazine instituted the ranking i

展开阅读全文
相关资源
猜你喜欢
相关搜索
资源标签

当前位置:首页 > 教育教学 > 教案课件

copyright@ 2008-2023 wnwk.com网站版权所有

经营许可证编号:浙ICP备2024059924号-2