1、THE HARD TRUTH ABOUT INNOVATIONIts One Part Creativity,One Part Discipline.62HBR.ORG JanuaryFebruary 2019PHarvard Business ReviewJanuar yFebr uar y 2019 5CONNECT WITH HBRJOIN US ON SOCIAL MEDIACONTACT HBRWWW.HBR.ORG TWITTER HarvardBizFACEBOOK HBR,Harvard Business ReviewLINKEDIN Harvard Business Revi
2、ewINSTAGRAM harvard_business_reviewPHONE 800.988.0886EMAIL customerservicehbr.org editorshbr.org designershbr.org publishershbr.orgJANUARYFEBRUARY 201942ECONOMICS&SOCIETYTHE HIGH PRICE OF EFFICIENCYEliminating waste is the holy grail of management sciencebut overemphasizing it leads to a host of pro
3、blems.Companies should pay just as much attention to resilience.Roger L.Martin54ANALYTICSSUCCESS BREEDS INEQUALITYWhat the data showsJacob Greenspon and Darren Karn56LEADERSHIP“THE COSTS OF COMPLEXITY ARE HARD TO SEE”A conversation with Jim Hackett,CEO of Ford Motor CompanySPOTLIGHT RETHINKING EFFIC
4、IENCY41Photogr aph by THE VOORHESCOVER PHOTOGRAPH Yasu+Junko6 Harvard Business ReviewJanuar yFebr uar y 2019JANUARYFEBRUARY 2019CULTUREThe Hard Truth About Innovative Cultures Creativity can be messy.It needs discipline and management.Gary P.Pisano62OPERATIONSRetailers Are Squandering Their Most Pot
5、ent Weapons Salespeople are an asset,not an expendable cost.Marshall Fisher,Santiago Gallino,and Serguei Netessine72MARKETINGWhat Does Your Corporate Brand Stand For?Its harder to create a strong identity for an entire company than for a product.This tool kit can help you get there.Stephen A.Greyser
6、 and Mats Urde80INNOVATIONCracking Frontier Markets Investing in innovation in emerging economies is the secret to creating wealth and fostering inclusive,sustainable development.Clayton Christensen,Efosa Ojomo,and Karen Dillon90SOCIAL RESPONSIBILITYCalculating the Value of Impact Investing An evide
7、nce-based way to estimate social and environmental returnsChris Addy,Maya Chorengel,Mariah Collins,and Michael Etzel102INNOVATIONWhen Your Moon Shots Dont Take Off How science fiction and other unconventional tools can fire the imagination and lead to breakthrough growthNathan Furr,Jeffrey H.Dyer,an
8、d Kyle Nel112STRATEGYWhy Some Platforms Thrive.and Others DontWhat Alibaba,Tencent,and Uber teach us about networks that flourish.The five characteristics that make the difference.Feng Zhu and Marco Iansiti118ANALYTICSData Science and the Art of Persuasion Organizations struggle to communicate the i
9、nsights in all the information theyve amassed.Heres why,and how to fix it.Scott Berinato12 6FEATURESIllustr ation by MATT CHASEWHAT MAKES ARTI FI CI AL I NTELLI GENCE SMARTER?YOU.Machi nes l earn on thei r own by anal yzi ng data.But i t s your strategy that di ctates how to successf ul l y appl y A
10、I and machi ne l earni ng i n the real worl d.Fi nd out how you can be the mi nd behi nd the machi and al l ot her SAS I nst i t ut e I nc.product or servi ce names are regi st ered t rademarks or t rademarks of SAS I nst i t ut e I nc.i n t he USA and ot her count ri es.i ndi cat esUSA regi st rat
11、i on.Ot her brand and product names are t rademarks of t hei r respect i ve compani es.2018 SAS I nst i t ut e I nc.Al l ri ght s reserved.G90280US.09188 Harvard Business ReviewJanuar yFebr uar y 2019JANUARYFEBRUARY 201918SOCIAL RESPONSIBILITYGiving After DisastersWhen corporate aid has the most imp
12、act plus A roundup of the latest management research and ideas32DEFEND YOUR RESEARCHMindfulness Is DemotivatingBeing present in the moment may have a downside.HOW I DID ITSurveyMonkeys CEO on Creating a Culture of CuriosityEnhancing this quality doesnt happen organicallyyou have to approach it delib
13、erately.Zander Lurie35New Thinking and Research in ProgressIDEA WATCH 10 From the Editor 12 Contributors 152 Executive SummariesDEPARTMENTSLIFES WORK MICHAEL OVITZ156140MANAGING YOURSELFWhy Your Meetings Stink and What to Do About ItStrategies for engagementSteven G.Rogelberg145CASE STUDYBad Blood o
14、n the Senior TeamHow should a CEO address friction between his CFO and the sales chief?Boris Groysberg and Katherine Connolly Baden150SYNTHESISIdeal Worker or Perfect Mom?You cant be both.Stop trying.Alison BeardManaging Your Professional GrowthEXPERIENCEBryan Meltz;Randall Slavin/Contour RA by Gett
15、y Imagesconnectionnoun k nekshn“Th at moment I realized I was now part of a network that would truly empower me.”Defi ne your Wharton moment.Your success is built upon the connections you make.Through the Comprehensive Executive Programs at Wharton Executive Education,you will become part of a power
16、ful network that will propel you forward.You will sharpen your business acumen and increase your leadership capacity.And you will emerge empowered to effect immediate change within your organizationand throughout your career.transform into your best version:execed.wharton.upenn.edu/connectioncomprehensive executive programs:Executive Development Programmar.1022,2019 Advanced Management Programmay 26jun.28,2019Alumni status granted upon program completionGeneral Management Programa fl exible six-
