1、AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDDOI:AARP RESEARCHJanuary 2019https:/doi.org/10.26419/res.00269.0012019 TECH AND THE50+SURVEYAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH2Table of contentsExecutive Summary3Tech Ownership6How Tech Enriches Lives9Online Security13Methodolo
2、gy17Contact20AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH3EXECUTIVE SUMMARYAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summaryThe 50+represent a strong and growing base for technology products.115M strong and growing at the fastest rate,the 50+will swell in
3、ranks to 132M by 2030 and are projected to spend$84B annually at current spending levels on tech products for themselves.While women spend more on tech overall than men($737 vs.$529),men are more likely than women to make high-ticket tech purchases(spent$500+on tech:men:28%,women:22%).Mainstream tec
4、hnology remains strong and large.Computer penetration is nearly universal(91%)for the 50+.Smartphone penetration among the 50-64yr olds stands at 83%,at parity with the overall adoption rates.94%use technology to stay connected to friends and loved ones.Women(96%)are more likely to say they use tech
5、 to stay connected than men(92%).4Source:Spring 2018 Global Attitudes Survey,Pew Research;Census Bureau.AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summary(cont.)There are emerging lanes of opportunity for tech products that make their lives easier or more enriched.Over 58M
6、 50+are interested in such technologies.Advanced driver assistance technologies are viewed as important(73%).Currently,24%own a vehicle with some or all of the advanced features such as automatic parking,emergency braking,lane change detection,and collision avoidance with future purchase interest st
7、rong at 46%.Smart TVs have a current penetration of 49%with another 9M+planning to purchase one in the next year.Home assistants(i.e.,Amazon Alexa or Google Home)have grown significantly in adoption rates since 2017,with nearly one-in-seven owning a device.Albeit small,virtual reality technology is
8、increasing in use(13%,+4 pct points vs.year-ago).In addition,tech is a means to pursue lifelong learning,with nearly one-fourth(23%)currently taking online classes for certificates or degrees and how-to-tutorials.Educating this audience on security and privacy protocols and practices is important fo
9、r future adoption and expanded use of todays technology.The 50+do not place much trust in institutions to keep their personal data secure,with fewer than a quarter trusting online retailers,the federal government,and telecom service providers,to name a few.Confidence in their online safety is low(19
10、%),however,not all are following basic safe tech protocols.5Source:Spring 2018 Global Attitudes Survey,Pew Research;Census Bureau.AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH6TECH OWNERSHIPAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHAdults 50+represent a strong and gr
11、owing base for technology products with the power to spend7Source:US Census and AARP.Population estimates calculated by AARP.Base:Total Answering(n=1,475).Q.NewTech18.Thinking about all of the different tech items you currently own and use,approximately how much did you spend purchasing such items i
12、n the past 12 months(November 2017-October 2018)?50+Tech Spend in 2030Projected based on 2018 average spendProjected spend calculation:132M X$639 yearly spend.$84B*represents a statistically significant difference between segments at the 95%confidence level.115M132M10511011512012513013516 17 1820222
13、0272030Population of Adults 50+In millions(projected)50%4%8%13%14%11%Tech Spend in 2018Under$50$51-$100$101-$250$251-$500$501-$1000Over$1000Average$639$529$737*MenWomenAverage Spend28%*22%MenWomenSpent$500+AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHMainstream technology usage remain
14、s strong and large with smartphone adoption in the lead8*represents a statistically significant difference between years at the 95%confidence level.Base:Total Respondents.Q.Tech1 Which of the following items do you have?70%62%61%43%21%21%13%7%75%*65%*61%42%22%19%14%13%*6%2018 Computer(NET)91%Smartph
15、oneLaptopDesktopTabletE-ReaderRegular phoneWearablesHome assistantSmart hometechnologyDevice Adoption Among Adults 50+2017(n=1,520)2018(n=1,546)Source:“Mobile Fact Sheet.”Pew Research Center,Washington,D.C.(2/5/18).http:/www.pewinternet.org/fact-sheet/mobile/.83%of those 50-64 own a smartphone,at pa
16、rity with PEW Research overall adoption ratesAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH9HOW TECH ENRICHES LIVESAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHAdults 50+have embraced technology to make life easier10Base:Those who own a desktop or laptop,tablet,or smartp
17、hone(NET)Q.NEWTech2 Have you used your device to do any of the following activities?90%86%81%80%77%71%71%Communication(text,IM,email)Surf websitesMake purchasesNewsGet directions Social mediaBankingTop Tech Activities Regardless of DeviceAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHTe
18、chnology is used daily to stay connected to friends and loved ones11Base:Those who own a desktop,laptop,tablet or smartphone(n=1,542)Q.NEWQ1 Do you use technology like cell phones,computers,and the Internet to stay connected and in touch with family and friends?Base:Those who use technology to stay
19、connected(n=1,444)Q.NEWQ2 How often do you use each of the following to communicate with and stay connected to friends and family?*represents a statistically significant difference between segments at the 95%confidence level.say they use technology to stay connected to friends and loved ones,up from
20、 91%in 201794%Men92%Women,96%*MenWomenUse of Technology to Stay ConnectedComparison Between Men and Women54%49%43%6%Text messageEmailSocial mediaVideo chatTechnology Used Daily to ConnectAmong those using technology to stay connected50-5943%60-6950%70+35%Daily Social Media UseAARP.ORG/RESEARCH|2019
21、AARP ALL RIGHTS RESERVEDAARP RESEARCHThe 50+have a strong and growing interest in new technology and use technology to learn and grow12Base:Total Answering(n=1,536)Q.NEWTech13.There are several different types of technology designed to make your life easier or more enriched.To what degree are you in
22、terested in learning about todays new technology?Not interested23%Neutral27%Interested50%(58 million)Interest in New TechnologyMen56%*Women45%MenWomenInterest in New TechnologyComparison Between Men and Women*represents a statistically significant difference between segments at the 95%confidence lev
23、el.Base:Those who own a desktop or laptop,tablet,or smartphone(NET)Q.NEWTech2.Have you used your device to do any of the following activities?Entertain and Educate63%57%23%Play gamesWatch videos or showsTake online courses for certificates or degrees and how-to videosTech of Growing InterestDriveras
24、sistance vehicle technology73%Agree advancements are important24%Have in current vehicle46%Intend to get with next purchaseSmart TVs49%Currently own8%Intend to buy next year=9+million new purchasersHomeassistants7%Ownership in 201713%Ownership in 2018=6 percentage point increaseVirtual reality9%Usag
25、e in 201713%Usage in 2018=4 percentage point increaseBase:Total Respondents(n=1,546)References Survey Questions:Tech8,11,12,15,16,17AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH13ONLINE SECURITYAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHConfidence in their online safe
26、ty remains low14Base:Those who own at least one device.Q.TECH4.How confident are you that the things you do online when you are using a wireless device such as a laptop,Smartphone,or iPad,are private and will not be used or seen by others without your permission?14%13%27%29%21%21%15%13%2017(n=1,355)
27、2018(n=1,402)Confidence in Online PrivacyAdults 50+Not at all confidentNot very confidentSomewhat confidentVery confidentExtremely confident18%20%17%15%50+50-5960-6970+Confidence in Online Privacy by AgePercent very or extremely confidentAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHAd
28、ults 50+do not trust institutions to keep their personal data safe and secure15Base:Total Respondents(n=1,546)Q.TECH6.How much do you trust the following businesses and institutions to keep your personal data secure online?48%32%25%22%21%21%19%12%10%7%44%29%24%21%21%20%15%10%10%8%53%34%27%23%22%23%1
29、9%15%10%6%45%32%24%23%22%21%24%13%11%6%50+50-5960-6970+Banks and financial institutionsHealthcare companiesOnline retailersThe federal governmentEmail service providersBrick and mortar stores with online presenceTelecom service providersMembership organizations or non-profitsMedia companies and webs
30、itesSocial media sitesTrust in Businesses to Keep Personal Data Secure OnlinePercent indicating 4 or 5 on a 5 point scale(higher indicates more trust)AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHThere are opportunities to educate adults 50+on online safety best practices16*represents
31、a statistically significant difference between years at the 95%confidence level.na sequences added in 2018Base:Total Answering(n=1,544).Q.TECH5.Which of the following security measures have you taken to protect yourself online?na59%58%na45%*33%19%6%23%*70%63%*60%49%39%34%19%12%11%Use different passw
32、ordsUse a passcode to lock your tablet(among owners)Use a passcode to lock your smartphone(among owners)Establish electronic access to banking and other financial accountsChange passwords every few monthsEnable two-factor authentication on accountsSubscribe to identity theft protection servicesUse a
33、 password managerNone of the aboveSteps Taken for Online Safety2017(n=1,520)2018(n=1,544)50-64 year olds have better online safety practices than those 65+Online Safety By AgeAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH17METHODOLOGYAARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RESERVEDAARP
34、RESEARCHMethodology Methodology:Online quantitative survey using Ipsos Knowledge Panel Qualifications:Age 50 or older Sample:n=1,546 US Pop,50+Interviewing Dates:November 19-30 2018 Language of Interview:English and Spanish Weighting:The data will be weighted according to demographics for US adults
35、age 50+Questionnaire length:The survey was approximately 15 minutes in length online18Objective:Repeat survey exploring technology use and attitudes among the 50+around device ownership,common activities performed online,social networking,mobile usage,privacy and trust,and connecting with friends an
36、d family.New in 2018:Interest and barriers to learning technology,fraud prevention,online dating,driver technology,and virtual reality.Note:Because the program allowed for no response,Total Answering is reported vs.Total Respondents on many of the questions.AARP.ORG/RESEARCH|2019 AARP ALL RIGHTS RES
37、ERVEDAARP RESEARCH19About AARPAARP is the nations largest nonprofit,nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.With nearly 38 million members and offices in every state,the District of Columbia,Puerto Rico,and the U.S.Virgin Islands,AA
38、RP works to strengthen communities and advocate for what matters most to families with a focus on health security,financial stability and personal fulfillment.AARP also works for individuals inthe marketplace by sparking new solutions and allowing carefully chosen,high-quality products and services
39、to carry the AARP name.As a trusted source for news and information,AARP produces the nations largest circulation publications,AARP The Magazine and AARP Bulletin.To learn more,visit www.aarp.org or follow AARP and AARPadvocates on social media.Interloq provides innovative market research solutions
40、to help brands,marketers and business leaders collect and harness the power of data to drive fast insights and decisions about their business.Nimble and efficient,we do things quickly without the drag of sizeable unneeded bureaucracy.Our primary consultants have been conducting market research for over two decades while always remaining on the pulse of modern technology to inform our research methods.Interloq is proud to be a woman-owned business based in Dallas,Texas.To learn more,visit .About Interloq,LLC
