1、小奥汀品牌书以美妆表达小我小奥汀Express yourself through makeupLITTLELITTLE ONDINEONDINE 奥汀奥汀诞于2013年，命名“奥汀”灵感来源于“中仙”，同时也指向产品研发上，秉承天然环保的理念。“”指的是品牌主张的1%，#1%matters#（中释义：#点点的我，就以不同#），体现了奥汀品牌的核价值，即通过品牌基因中的1%，引领时尚性群体勇敢释放我潜。奥汀以极具创造灵感的性指彩起家，2015年进军海外市场，以味安全、秒、即撕即卸、随变换的闪电美甲体验成为海内外时尚性群体竞相追捧的对象。于2019年，奥汀进驻潮玩彩妆业。在崇尚天然环保的内核下，拥
2、有独树帜视觉格和胆真实彩妆态度的奥汀，通过彩妆链接时尚性，让她们拥有表达个体独特审美的式，同时因为拥有奥汀获得敢为先、胆真实、惧表达的份识别。Founded in 2013,the name“ONDINE”means“water sprites”,while also indicating the brands dedication to research and development,and natural and eco-friendly products.“LITTLE”stands for the brand philosophy of#1%matters#,meaning#1%of
3、 me is enough to make the difference#.Being at the heart of the brand,the tagline suggests empowering modern women to unleash their potential with 1%of the brands genes.Built up a fortune by selling creative water-based nail polishes,LITTLE ONDINE expanded its business into overseas markets in 2015.
4、Offering odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions,LITTLE ONDINE has exploded in popularity among female fashion consumers globally.In 2019,LITTLE ONDINE switched its positioning to trendy makeup.Adhering to the pursuit of natural and e
5、co-friendly products,LITTLE ONDINE has adopted distinctive visual design to express a bold and genuine attitude towards makeup.Reaching fashionable women through makeup and ensuring them channels to exhibit their unique aesthetics,LITTLE ONDINE has established an identity that is daring,genuine and
6、unafraid to express.MILESTONE.奥汀史2013#敢为人先#2015#外媒焦点#2016#国际合作#2017#全球影响力#2018#时尚ICON#2019#潮玩彩妆#2020#玩出风格#2021#一点点的我，就足以不同#奥汀诞于2013年，凭借着创新全球专利配，结合艺术创造灵感，引领命性的第三代性指彩，带给时尚性味、秒、即撕即卸、随变化的闪电美甲体验纽约时报报道“奥汀有望成为明之星”获得英国国际美妆奖项及媒体报道获得迪尼IP授权邀约驻丝芙兰等线下渠道多 次 斩 获 英 国 PURE BEAUTYAWARDS国际美妆奖驻本线上及线下各平台成为上海时装周指定专业美甲护理类
7、合作伙伴正式加逸仙集团，带给年轻消费者更多的潮流彩妆体验与猫和、泡泡玛特和珍宝珠跨界结合，打开玩异想的新国度奥汀以美妆表达我，励释放我潜与独特审美MILESTONE.奥汀史2013#Dare to be First#2015#International media coverage#2016#International partnerships#2017#Global influence#2018#Fashion icon#2019#Trendy makeup#2020#Innovative cross-over partnerships#2021#1%matters#Awarded by t
8、he Pure Beauty Awards several timesLaunch products across major online and offline retail channels in Japan.Obtain license to Disneys intellectual propertyLaunch products in Sephoras physical stores.Designated professional nail care partner of Shanghai Fashion Week.Officially join Yatsen Group to pr
9、ovide young consumers with more trendy makeup experience.Partner with Tom&Jerry,POP MART and Chupa Chups to play with colors.LITTLE ONDINE encourages consumers to express themselves while unleashing their potential and unique aesthetics through makeup.Founded in 2013,with its innovative patented for
10、mula,plus the inspirational artistic creation,LITTLE ONDINE has ushered in the revolution of the third-generation water-based nail polishes,in which fashionable women can enjoy odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions.The New York Time
11、s said that“LITTLE ONDINE is poised to be the next big thing”Won Pure Beauty Awards and was reported by the media.VISION.品牌愿景鼓励用户释放自我的潜在能力与特质，创造影响未来主流文化的原创体小奥汀Encourage customers to unleash their potential and express their personality,so as to have a say in the future mainstream culture.PERSONALITY
12、.品牌个性大胆真实敢为人先无惧表达崇尚天然每个都拥有独特审美敢于释放、表达让其更加掷地有声让世界听我们对美的态度对诚实我们从不因胆真实是因真实胆上爱的妆闪出的原没有过的路别去害怕新奇闪光不种魅也不去拥抱1%的环保不只是个的事情但定要从每个我开始做起Be honest to yourselfOur genuine attitude does not come from boldnessRather,it empowers us to be bold Create the look you loveShow your true colors#Bold and genuine#Take the ro
13、ad no one has traveledDo not be afraid of things you have never seen beforeThere is always more than one way that you can shineThere is more than one kind of glamourEmbrace the 1%of yourself#Dare to be the first#Do not be afraid to express#Everyone has a unique aesthetic tasteDare to unleash and exp
14、ressMake your voice heardLet the world hear our attitude towards beauty#Dedication to nature#Environmental protection is not justone persons businessIt isabout each and every one of usMONOGRAM STORY.视觉标识99%1%99%1%+包豪斯风格Z时代生活方式以美妆表达小我粗线LITTLE ONDINE是奥汀对于环保的坚持以及潮流时尚的体现，斜体设计象征着奥汀敢为先、惧表达的份标识。笑脸是奥汀品牌1%的个
15、性表达，同时旨在持每个消费者上1%我潜及独特审美，即，以美妆表达我。奥汀通过的1%，满消费者在基本美妆需求以外，励她们释放上的我潜以及独特审美。即，点点的我，以不同。大众审美自我潜力及独特审美理性众何线条感性个性彩质感品 牌 解 读视 觉 呈 现品 牌 解 读视 觉 呈 现实 主 义/不 可 替 代个 性 表 达/与 时 俱 进LITTLE ONDINE in bold font indicates the brands commitment to environmental protection and love for fashion,while the italic font shows
16、 the brandidentity of daring to be the first and not afraid of expressing.Indicating the brand value of 1%matters,the smiley face also represents the brands commitment to appreciate consumers 1%potential and uniqueaesthetics,which is known as expressing yourself through makeup.In addition to meeting the basic beauty needs of consumers,LITTLE ONDINE also encourages them to unleash their potential and unique aesthetics,which is known as 1%of me is enough to make the difference.Public aesthetic vie
